Innovation | Branding | Customer Experience

Digital Roundtable

CX FOR THE NEW SHOPPING PARADIGM

Changing markets, changing consumers, changing behaviors. In a follow-up discussion on the new shopping paradigm, we’ll explore how the pandemic continues to morph the retail landscape and rewrite the brand playbook.

Our brand strategy and customer experience experts discuss a timely exploration of where we are, what’s next, and how to harness CX to get ahead—creating seamless, human experiences in a world where consumer allegiance is more fickle and fleeting.

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Hosted By

MICHAEL WINTROB
MICHAEL WINTROB
Chief Strategy Officer, LPK North America
Challis Hodge
Challis Hodge
Elyse Dierking
Elyse Dierking

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Union Green

Built with in-the-wild insights and designed to disrupt, Union Green is the new brand challenging every convention in golf.
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01. LEVERAGING COUNTERINTUITIVE INSIGHTS 02. DEBUNKING INNOVATION MISCONCEPTIONS 03. ACCELERATING POST-ACQUISITION GROWTH 04. YEAR 1 INNOVATION SUCCESS 05. NEXT-GEN CPG A NEW PLAYBOOK 06. NEW BRAND CREATION 07. PURPOSE VS. PROFIT 08. TRENDS WITH BENEFITS 9. GRASPING THE NEXT NORMAL 10. THE MAKING OF UNION GREEN 11. UNDERSTANDING YOUR CHANGING CONSUMER 12. REASSESSING YOUR INNOVATION PIPELINE 13. THE NEW SHOPPING PARADIGM 14. TAKING THE CREATIVITY LEAP 15. THE MAKING OF VERA HEALTH ​ 16. POST-BLANDING BRANDING 17. TALK LIKE A CHALLENGER BRAND​ 18. LIFE BEYOND 2020 PART I: GLIMPSE 4 WAYS FORWARD 19. LIFE BEYOND 2020 PART II: INNOVATING FOR WHAT’S NEXT 20. LIFE BEYOND 2020 PART III: TRENDS WITH BENEFITS 21. CX FOR THE NEW SHOPPING PARADIGM 22. STRUCTURED TO SUCCEED 23. BRAND STRATEGIES FOR THE MODERN B2B 24. EVOLVING YOUR HERITAGE BRAND 25. HARNESSING DESIRES TO BUILD BETTER BRANDS​ 26. THE SUSTAINABILITY EQUATION 27. ALWAYS-ON EXPERIMENTATION

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