Digital Roundtable

Always-On Experimentation

Running experiments can feel antithetical to protecting the equity of your brand—but done right, it can unlock your greatest growth avenues and significantly deepen your consumer understanding.

In this Roundtable, join our innovation and branding experts for a discussion on when, how and why to run experiments: quick, focused tests that (in)validate the riskiest uncertainties related to a new initiative for your business.

We explore the benefits of always-on, concurrent experiments (versus constant starting and stopping), bringing your stakeholders along in the journey, and how to translate your learnings into high-growth initiatives.

Recorded Wednesday, October  27, 2021 

 

* Keeping it real, there are some brief internet difficulties around minute 15. But they do get resolved and do not repeat.

Hosted By

Josh Belcher
Josh Belcher
Caroline Dunn
Caroline Dunn
Group Director, Client Engagement
Nick Partridge
Nick Partridge
VP, Innovation

Watch Now

More of Our Thinking

Corona
Work

Corona

The take-it-easy beer takes it next-level.
ADM
Work

ADM

Turning a new leaf for a Fortune 50 company

More Roundtables

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page

CPG Brand Workshops

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.