LPK’s In-Store and Online Proto-Selling is a rapid way to test your early concept prototypes live on shelf in real stores and online with real consumers.
To shoppers, your prototype product appears ready to purchase.
Prove that consumers will actually buy your product before you spend millions on development and full launch.
LPK’s designers and strategists transform your promising early concepts into realistic shelf-ready product and package prototypes.
We collaborate with our network of retail partners to place those prototypes live on shelf, enabling us to gauge real consumer buying behavior and capture shopper feedback via intercept interviews.
Based on the qualitative shopper feedback and quantitative purchase conversion benchmarks, the proposition is iteratively refined prior to investing in development and full launch.
LPK’s designers and strategists transform your promising early concepts into ads and landing page websites that state your product or services’ value proposition and highlight the key benefits.
LPK then drives traffic to the landing page websites via social media ads, and attempts to convert a sale as an indicator for purchase behavior.
Performance is measured by calculating the click-through rate from the ads and purchase conversion rates on each landing page. Out of all the visitors who viewed the page, how many attempted to purchase?
In-Store & Online Proto-Selling
LPK’s Proto-Selling helps innovators rapidly transform their early concepts into shelf-ready prototypes and landing pages that can be tested live with real consumers.
Proto-Selling scales to meet your project’s stage and budget—from a rapid 2-day test to a 10-week pilot.
Leverage social media influencers to rapidly co-create and test concepts live in market with their thousands of followers.
Use crowdfunding platforms as a way to validate your idea by getting backers to put money into your concept before building it.