Innovation | Branding | Customer Experience

prove consumer
demand.

If you could prove in-market viability before investing millions, why wouldn’t you?

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The trouble with traditional
validation methods?

They're often slow, expensive and poor at predicting in-market performance. That's because they measure what consumers say, and not what they do—gauging purchase intent, versus in-market behavior.

Proto-Selling 101

Our In-Store & Online Proto-Selling is a rapid way to test your concept prototypes live on-shelf in real stores and online with real consumers.

To shoppers, your prototype product or service appears ready to purchase.

You’ll prove that consumers will actually buy your product or service—well before you invest years and millions on development and launch.

Learn how we helped an emerging brand rapidly prototype and proto-sell a new proposition in days, not months.

How Online Proto-Selling Works

Turn Concepts into Ads & Pages

LPK’s designers and strategists transform your promising early concepts into ads and landing page websites that state your product or services’ value proposition and highlight the key benefits.

Drive Shoppers to the Pages

LPK then drives traffic to the landing page websites via social media ads, and attempts to convert a sale as an indicator for purchase behavior.

Measure Purchase Behavior

Performance is measured by calculating the click-through rate from the ads and purchase conversion rates on each landing page. Out of all the visitors who viewed the page, how many attempted to purchase?

How In-Store Proto-Selling Works

Turn Concepts into Prototypes

LPK’s designers and strategists transform your promising early concepts into realistic shelf-ready product and package prototypes.

Place Prototypes in Real Stores

We collaborate with our network of retail partners to place those prototypes live on shelf, enabling us to gauge real consumer buying behavior and capture shopper feedback via intercept interviews.

Gauge Real Purchase Behavior

Based on the qualitative shopper feedback and quantitative purchase conversion benchmarks, the proposition is iteratively refined prior to investing in development and full launch.

More Proto-Selling Methods

Online and In-Store Proto-Selling are just two of our Proto-Selling methods, enabling innovators to rapidly test new concepts with real consumers live in market.

Influencer Proto-Selling

Leverage social media influencers to rapidly co-create and test concepts live in market with their thousands of followers.

E-Commerce Proto-Selling

Test your prototype concepts seamlessly on our partner’s online e-commerce platform. Ads natively appear in thousands of apps and pair with digital shopping lists for a seamless integration and experiment off-ramping.

Crowdfunding Proto-Selling

Use crowdfunding platforms as a way to validate your idea by getting backers to put money into your concept before building it.

I need to...
Rapidly test my
concepts live
in market to
prove demand.

In-Store & Online Proto-Selling

LPK’s Proto-Selling helps innovators rapidly transform their early concepts into shelf-ready prototypes and landing pages that can be tested live with real consumers.

Proto-Selling scales to meet your project’s stage and budget—from a rapid 2-day test to a 10-week pilot.

Perspectives on Innovation

POV

Reality Check: Prove Real Demand Early & In the Wild

Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.

POV

Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand

Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.

POV

Stop Trusting What Consumers Say

Nicholas Partridge explains Proto-Selling: our lean validation method that turns concepts into prototypes, tested in real environments with real consumers.

prove
consumer demand.