Valerie Jacobs

Valerie Jacobs

Chief Growth Officer

Driving a constant state of evolution within LPK and the industry, Valerie Jacobs serves as Chief Growth Officer, overseeing business development, external relations and ongoing development and expansion of capabilities that give way to innovative new offerings for clients. In her 15 years of leadership at LPK, formerly as Chief Insight & Innovation Officer, Valerie founded our trends and foresight practices, providing clients a deeper, future-forward consumer understanding while establishing a clear point of difference for LPK.

Valerie works with an intuition and quick wit that senses and articulates change in consumer behaviors, values, lifestyles and attitudes. Her trend forecasting interweaves research, analysis and translation of trend data—informing the actionable strategies she develops for brands with the nerve to keep up.

Valerie has presented at leading design conferences, spoken on entrepreneurial disruptive innovation and future thinking, and authored a sizable body of publications on innovation for brands across the spectrum.

Valerie is an Honorary Senior Fellow of the Design Futures Council. A graduate of Birmingham-Southern College, she holds a master’s degree in design from the University of Cincinnati College of Design, Architecture, Art, and Planning (DAAP), where she has also served as an adjunct professor. From 2013 to 2018, Valerie was a visiting lecturer at Philadelphia University in their Strategic Design MBA program.

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Downloading The Beauty of New Brand Creation

 

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Have a challenge? We’re all ears.
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Have a challenge? We’re all ears.
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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Innovation Platforms

 

Zero-to-Revenue Incubator

 

Desires Canvas

 

Desires Workshop

 

Foresight

 

Digital Insights

 

Adjacent Spaces Innovation

 

CPG Brand Workshops

 

Portfolio Strategy

 

Roadblocks to Innovation

 

Trends with Benefits: 2021

 

Experiment Canvas

 

Online & In-Store Proto-Selling

 

360˚ Innovation Assessment

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Digital Round Table: New Brands for Emerging Categories

 

Glimpse Four Ways Forward

 

The Life Beyond 2020 Digital Roundtables

 

Digital Round Table: Evolving Your Heritage Brands

 

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