Innovating for the Great Outdoors
As the category swelled with store-brand alternatives, Coleman needed to spark new attention from retailers. We sent our team into the wild, using insights from experiential sessions to design a pipeline of innovative products. The work grew Coleman’s bottom line and brought home a Red Dot Award.
Repositioning the Oldest Element
Many brands have attempted to master the fire space, but none so prominently as Bernzomatic. At shelf, its superior standing wasn’t obvious, so we focused on honing its visual language to bring status and sophistication to the tools. The redesign brought cohesion to the range, upped sales and inspired extensions into adjacent categories—innovation pursuits we continue to partner on today.
Changing the Game
Titleist lays claim to the #1 ball in golf. With a new release of the Pro V1 and Pro V1x every two years, the brand needed a partner who could keep them ahead of the game. We used a mix of qualitative and quantitative methods to understand the modern golfer, then evolved the design system accordingly. With its new packaging, Titleist instantly moved the needle, seeing a significant upshot in sales.
Getting Back to Nature
Worldwide, The Nature Conservancy (TNC) is focused on protecting nature and preserving life—something we strive for in our sustainability efforts, too. As awareness for environmental issues has grown, the dialogue has changed. To stay relevant and actionable, TNC partnered with us to modernize, using a new design system and communication strategy to turn up the volume—amplifying their message, raising awareness and garnering more support.