Innovation | Branding | Design

How to Thrive in the Next-Gen World of CPG

Once there was a tried-and-true playbook for CPG brands to compete and win. That old playbook is now largely in tatters.

LPK’s Next-Gen CPG Playbook is an actionable guide on how to build and grow your consumer products brand.

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or LISTEN INSTEAD
The CPG industry as we know it has been disrupted.
8 Ways to Propel Your CPG Forward
Nurture New Brands
Pursue Cultural Relevance
Clarify Portfolio
Perfect Product Mix
Transition to Services
Unify Brand & Innovation
Learn In-the-Wild
Leverage PR

Our Work

Evolving the most iconic CPG brands on earth.

Gillette

The heritage brand breaks rules to break through.

Beam Suntory

Shaking up the spirits category via innovation.

Corona

The take-it-easy beer takes it next-level.

Titleist

Claiming (and keeping) the title of #1 in golf.
Ready to Win?
Let’s Team Up.

Your challenge is our challenge. By setting up an exploratory call with our team of branding experts, we can dive deeper into the opportunities for your CPG and recommend a winning path forward.

Schedule Your Call

More of Our Thinking

A brand & innovation consultancy
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Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
© 2023 LPK, Inc. Global Brand Design Agency
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Author and Chief Strategy Officer, Michael Wintrob, takes you through the playbook, page by page.

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

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    Have a challenge? We’re all ears.
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    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

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