Once there was a tried-and-true playbook for CPG brands to compete and win. That old playbook is now largely in tatters.
LPK’s Next-Gen CPG Playbook is an actionable guide on how to build and grow your consumer products brand.
Evolving the most iconic CPG brands on earth.
Your challenge is our challenge. By setting up an exploratory call with our team of branding experts, we can dive deeper into the opportunities for your CPG and recommend a winning path forward.
Author and Chief Strategy Officer, Michael Wintrob, takes you through the playbook, page by page.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.Return to Careers page