POV
The Beauty of New Brand Creation
With new-to-the-world brands cropping up in constant, Ashley Edwards offers new ways of working to build and launch new brands faster.
Trends with
Benefits: 2020
Our trends experts translate the new year’s movements into opportunities for your brand.
How to make trends work hard for your brand and innovation efforts?
Embrace them as they’re taking shape. “When you wait for a trend to be big enough, you’re late,” says Valerie Jacobs, Chief Growth Officer.
Climate Anxiety. Post-Performative Wellness. What’s Next for #MeToo.
In a new report, the trends experts at LPK unpack each, explaining how it formed, why it matters—and what it ultimately means for your brand.
CONSCIOUS DECELERATION
VIRTUOUS GESTURES
BODY NEUTRALITY
CLIMATE REVOLUTION
NEXT-GEN STRAIGHTEDGE
FULL-SPECTRUM LOVE
ALGORITHM WARFARE
BLANDING BACKLASH
POST-PERFORMATIVE
WELLNESS
EXPANSIVE FEMINISM
Talk with an expert.
Want to start putting the trends to work for your business? Our report authors would love to talk.
ELYSE DIERKING
SENIOR STRATEGIST
ASHLEY EDWARDS
STRATEGY DIRECTOR, TRENDS
BRYAN GOODPASTER
SENIOR CREATIVE DIRECTOR, TRENDS
EMILY ST CLAIR-JOHNSON
STRATEGY DIRECTOR,
LPK EUROPE
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Trends with Benefits: 2019
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