Trends with
Benefits: 2020

Our trends experts translate the new year’s movements into opportunities for your brand.

How to make trends work hard for your brand and innovation efforts?
Embrace them as they’re taking shape. “When you wait for a trend to be big enough, you’re late,” says Valerie Jacobs, Chief Growth Officer.

Climate Anxiety. Post-Performative Wellness. What’s Next for #MeToo.

In a new report, the trends experts at LPK unpack each, explaining how it formed, why it matters—and what it ultimately means for your brand.

CONSCIOUS DECELERATION

VIRTUOUS GESTURES

BODY NEUTRALITY

CLIMATE REVOLUTION

NEXT-GEN STRAIGHTEDGE

FULL-SPECTRUM LOVE

ALGORITHM WARFARE

BLANDING BACKLASH

POST-PERFORMATIVE
WELLNESS

EXPANSIVE FEMINISM

Talk with an expert. 

Want to start putting the trends to work for your business? Our report authors would love to talk.

ELYSE DIERKING

ASHLEY EDWARDS

BRYAN GOODPASTER

EMILY ST CLAIR-JOHNSON

More on Trends & Foresight

The Rise of the Multiverse
POV

The Rise of the Multiverse

Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.

Let's Talk

 

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page

CPG Brand Workshops

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.