Trends with
Benefits: 2020

Our trends experts translate the new year’s movements into opportunities for your brand.

How to make trends work hard for your brand and innovation efforts?
Embrace them as they’re taking shape. “When you wait for a trend to be big enough, you’re late,” says Valerie Jacobs, Chief Growth Officer.

Climate Anxiety. Post-Performative Wellness. What’s Next for #MeToo.

In a new report, the trends experts at LPK unpack each, explaining how it formed, why it matters—and what it ultimately means for your brand.

CONSCIOUS DECELERATION

VIRTUOUS GESTURES

BODY NEUTRALITY

CLIMATE REVOLUTION

NEXT-GEN STRAIGHTEDGE

FULL-SPECTRUM LOVE

ALGORITHM WARFARE

BLANDING BACKLASH

POST-PERFORMATIVE
WELLNESS

EXPANSIVE FEMINISM

Talk with an expert. 

Want to start putting the trends to work for your business? Our report authors would love to talk.

ELYSE DIERKING
SENIOR STRATEGIST

ASHLEY EDWARDS
STRATEGY DIRECTOR, TRENDS

BRYAN GOODPASTER
SENIOR CREATIVE DIRECTOR, TRENDS

EMILY ST CLAIR-JOHNSON
STRATEGY DIRECTOR,
LPK EUROPE

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