Innovation | Branding | Customer Experience

Trends with
Benefits: 2020

Our trends experts translate the new year’s movements into opportunities for your brand.

How to make trends work hard for your brand and innovation efforts?
Embrace them as they’re taking shape. “When you wait for a trend to be big enough, you’re late,” says Valerie Jacobs, Chief Growth Officer.

Climate Anxiety. Post-Performative Wellness. What’s Next for #MeToo.

In a new report, the trends experts at LPK unpack each, explaining how it formed, why it matters—and what it ultimately means for your brand.

CONSCIOUS DECELERATION

VIRTUOUS GESTURES

BODY NEUTRALITY

CLIMATE REVOLUTION

NEXT-GEN STRAIGHTEDGE

FULL-SPECTRUM LOVE

ALGORITHM WARFARE

BLANDING BACKLASH

POST-PERFORMATIVE
WELLNESS

EXPANSIVE FEMINISM

**Talk with an expert.**

Want to start putting the trends to work for your business? Our report authors would love to talk.

ELYSE DIERKING

ASHLEY EDWARDS

BRYAN GOODPASTER

EMILY ST CLAIR-JOHNSON

Innovation | Branding | Customer Experience

Trends with
Benefits: 2020

How to make trends work hard for your brand and innovation efforts?
Embrace them as they’re taking shape. “When you wait for a trend to be big enough, you’re late,” says Valerie Jacobs, Chief Growth Officer.

Climate Anxiety. Post-Performative Wellness. What’s Next for #MeToo.

**Talk with an expert.**

Want to start putting the trends to work for your business? Our report authors would love to talk.

More on Trends & Foresight

The Rise of the Multiverse

Work Showcase: Kiwi Botanicals

Trends with Benefits: 2019

Let's Talk

Get LPK in Your Inbox

The Life Beyond 2020 Digital Roundtables

Digital Round Table: New Brands for Emerging Categories

Digital Round Table: Harnessing Desires to Build Better Brands

Online & In-Store Proto-Selling

Experiment Canvas

Roadblocks to Innovation

Subscribe

CPG Brand Workshops

Digital Insights

Foresight

Desires Workshop

Desires Canvas

Innovation Platforms

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Innovation | Branding | Customer Experience

Trends with Benefits: 2020

How to make trends work hard for your brand and innovation efforts? Embrace them as they’re taking shape. “When you wait for a trend to be big enough, you’re late,” says Valerie Jacobs, Chief Growth Officer.

Climate Anxiety. Post-Performative Wellness. What’s Next for #MeToo.

Talk with an expert.

Want to start putting the trends to work for your business? Our report authors would love to talk.

More on Trends & Foresight

The Rise of the Multiverse

Work Showcase: Kiwi Botanicals

Trends with Benefits: 2019

Let's Talk

Get LPK in Your Inbox

The Life Beyond 2020 Digital Roundtables

Digital Round Table: New Brands for Emerging Categories

Digital Round Table: Harnessing Desires to Build Better Brands

Online & In-Store Proto-Selling

Experiment Canvas

Roadblocks to Innovation

Subscribe

CPG Brand Workshops

Digital Insights

Foresight

Desires Workshop

Desires Canvas

Innovation Platforms

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Have a challenge? We’re all ears. Let’s talk about how we can partner.

Trends with
Benefits: 2020

How to make trends work hard for your brand and innovation efforts?
Embrace them as they’re taking shape. “When you wait for a trend to be big enough, you’re late,” says Valerie Jacobs, Chief Growth Officer.

**Talk with an expert.**

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

Have a challenge? We’re all ears.
Let’s talk about how we can partner.