
POV
The Rise of the Multiverse
Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.
Our trends experts translate the new year’s movements into opportunities for your brand.
In a new report, the trends experts at LPK unpack each, explaining how it formed, why it matters—and what it ultimately means for your brand.
CONSCIOUS DECELERATION
VIRTUOUS GESTURES
BODY NEUTRALITY
CLIMATE REVOLUTION
NEXT-GEN STRAIGHTEDGE
FULL-SPECTRUM LOVE
ALGORITHM WARFARE
BLANDING BACKLASH
POST-PERFORMATIVE
WELLNESS
EXPANSIVE FEMINISM
ELYSE DIERKING
ASHLEY EDWARDS
BRYAN GOODPASTER
EMILY ST CLAIR-JOHNSON
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