"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.
When wolves reentered Yellowstone Park, they changed the landscape and the behaviors of others—a valuable lesson to inspire disruptive brand innovation strategy.
The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.
A new Prioritization Scorecard and Matrix from Nick Partridge, senior innovation director at LPK, helps brands rank and prioritize ideas for execution.
How can agencies ensure they belong in the future state of design? Valerie Jacobs, chief insight & innovation officer at LPK, discusses this and more with podcast Design Story.