Trends & Foresight

See LPK’s strategy, trends and design work across its many beloved brands, from Smucker’s to Dunkin’ to JIF.

Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.

Longtime futurist Valerie Jacobs says we can better prepare for discontinuities like Covid-19 that naturally occur.

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.

Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.

Back from SXSW 2018, Strategy Director Tori Tasch recaps the emerging technologies that will affect the future of brands.

With unprecedented demands and distinct, digitally driven values, Generation Z is shaking up education—and then some.

When wolves reentered Yellowstone Park, they changed the landscape and the behaviors of others—a valuable lesson to inspire disruptive brand innovation strategy.

The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.

As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.

With an eye on the coming-of-age millennial, our Senior Creative Director, Trends, explains their impact on the future of the housing market.

Taking silver in Michelin’s global competition for innovative automotive design, LPK debuts its multi-purpose pickup truck concept.

A new Prioritization Scorecard and Matrix from Nick Partridge, senior innovation director at LPK, helps brands rank and prioritize ideas for execution.

How can agencies ensure they belong in the future state of design? Valerie Jacobs, chief insight & innovation officer at LPK, discusses this and more with podcast Design Story.

Back from the North American International Auto Show in Detroit, Michigan, three millennial trends analysts give their take on the expo.

Valerie talks her early days in fashion, a formative moment in Paris and clarity on what trends really are.