Trends & Foresight

A viral editorial is sparking fresh discussion about trends—and we’re weighing in.

We break down the fashion trend—and its implications for all categories—with Vogue Magazine.

It’s a capability you can use to create more robust, flexible strategies, primed for the future.

We talk with Vogue Magazine about the butterfly’s revival on the runway—and what it means for the future.

How to be a brand people can’t live without? Define your purpose, then make it relevant to today and tomorrow.

See LPK’s strategy, trends and design work across its many beloved brands, from Smucker’s to Dunkin’ to JIF.

Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.

Longtime futurist Valerie Jacobs says we can better prepare for discontinuities like Covid-19 that naturally occur.

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.

Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.

Sharing a story about wolves in Yellowstone Park offers a strategy for sparking disruptive brand innovation.

The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.

As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.

With an eye on the coming-of-age millennial, our Senior Creative Director, Trends, explains their impact on the future of the housing market.

Taking silver in Michelin’s global competition for innovative automotive design, LPK debuts its multi-purpose pickup truck concept.

A new Prioritization Scorecard and Matrix from Nick Partridge, senior innovation director at LPK, helps brands rank and prioritize ideas for execution.