Trends & Foresight

See LPK’s strategy, trends and design work across its many beloved brands, from Smucker’s to Dunkin’ to JIF.

Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.

Longtime futurist Valerie Jacobs says we can better prepare for discontinuities like Covid-19 that naturally occur.

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.

Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.

Sharing a story about wolves in Yellowstone Park offers a strategy for sparking disruptive brand innovation.

The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.

As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.

With an eye on the coming-of-age millennial, our Senior Creative Director, Trends, explains their impact on the future of the housing market.

Taking silver in Michelin’s global competition for innovative automotive design, LPK debuts its multi-purpose pickup truck concept.

A new Prioritization Scorecard and Matrix from Nick Partridge, senior innovation director at LPK, helps brands rank and prioritize ideas for execution.

How can agencies ensure they belong in the future state of design? Valerie Jacobs, chief insight & innovation officer at LPK, discusses this and more with podcast Design Story.

A new ilk of moms and dads has changed baby care for good. Brands of all kinds, take note.

In order to better understand the future of cities, we need to understand the future of the people within them.

Today’s key business problem isn't having ideas—it’s knowing when to launch them.

When it comes to disruption, finding unexpected links in consumers’ lives is the key to knowing which wild idea can turn into a million-dollar proposition.