News
Pepto-Bismol Kicks Off Season of Indulgence with Rebrand
From a refined logo to a new crew of “stomojis,” check out our refresh with antacid brand Pept-Bismol.
Rebrand
News
Bodycare Innovator, The Mad Optimist, Launches Rebrand
Learn about LPK’s rebrand work with The Mad Optimist, an innovation-driven bodycare business that’s intent on doing things a better way.
News
Chocolate Brand Milka Unwraps a New Global Identity
In its latest collaboration with LPK, Mondelēz International’s chocolate brand reveals a redesign with a deeper, richer story.
News
New Riff Debuts New Breed of Bourbon
Kentucky distillery New Riff debuts its brand refresh with the launch of a new bottled-in-bond bourbon.
News
Staging a Theatre for Success
Tony Award-winning Playhouse in the Park partners with us to create a brand that is as diverse and expressive as its offerings.
News
A Fresh Brand Gets a Refresh of Its Own
Mondelēz was ready to dial up Hollywood Chewing Gum’s iconic identity to contemporize and build excitement for the brand. They looked to LPK to help accomplish it.
News
LPK Creative Director Weighs In on Uber’s Rebrand
LPK’s Print + Pattern Creative Director Jenny Sauer weighs in on the one thing Uber did that no one is talking about.
News
Connecting Startups with Success
When innovation is at the heart of a brand, the only constant is change. And just as entrepreneurial startups evolve rapidly, so has Cintrifuse.
POV
The Four Types of Brand Rebirth
We believe every brand has the potential to be extraordinary. But rarely do we see organizations take the risk of a true “brand rebirth.”
News
In Transform Magazine: Nordberg Talks Channel 4 Rebrand
Pippa discusses the recent overhaul of UK television broadcaster Channel 4’s longstanding brand identity.
News
Branding Art: A New Identity
The Contemporary Arts Center's new identity reflects the dynamic movement of their fresh, vibrant exhibits inspired by the intersection of art and life.
News
Bringing Heartfelt Hope to Life Online
We helped the Children’s Heart Association of Cincinnati shine a spotlight on hope in the organization’s brand redesign and new website.
News
A Hockey Team With Its Eye on the Brand
We helped the Cyclones professional hockey team craft a new brand strategy and identity that reflects their status as a championship team.
POV
In a Poor Economy, Adams County's Rebrand Capitalizes on its Wealth of Natural Splendor
After receiving a grant from the Nature Conservancy, Adams County turned to LPK to rebrand their region as an ecotourism mecca.
POV
In an Era of Accelerated Rebrand Backlash, Starbucks and Target Stand Their Ground
Even the slightest visual changes need to carefully consider the brand's relationship with its consumers.