POVThe Brand Refresh: When, Why & What to Evolve A 101 on arguably the most common and high-stakes endeavor in the branding playbook.
NewsDesign for Savora Sous Vide Shortlists at the Pentawards LPK’s packaging design for Savora, a line of sous-vide proteins, shortlists at the 2021 Pentawards.
NewsTitleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
POVThe Beauty of New Brand Creation With new-to-the-world brands cropping up in constant, we share new ways of working to build and launch new brands faster.
NewsPOWER OF HER Kicks off the Year of the Woman From naming and identity to digital design, LPK’s branding for POWER OF HER is uniting arts organizations for the year of the woman.
NewsCoMADE’s New Model Increases Opportunities in the Innovation Economy Learn more about CoMADE, a new brand developed by LPK, introducing a fresh approach to manufacturing in the innovation economy.
NewsRevamped Queen City Kitchen Nourishes the Community See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.
Newsbi3 Sparks New Health Innovation See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.
POVThe Fit Test: 7 Filters for Naming Success There is no such thing as a perfect name. So how do you know if the names you're considering will overcome the challenge?
POV5 Reasons to Change Your Company Name—and 5 Reasons Not To Before you take such a significant action as renaming your business, consider these five reasons to make the change—and five reasons not to.
NewsBreaking the Cycle of Homelessness, One Child at a Time The UpSpring identity allows the organization to embrace their vision of positively transforming communities as they expand and grow geographically.