POV
The Beauty of New Brand Creation
With new-to-the-world brands cropping up in constant, Ashley Edwards offers new ways of working to build and launch new brands faster.
Naming
News
POWER OF HER
Kicks off the Year
of the Woman
From naming and identity to digital design, LPK’s branding for POWER OF HER is uniting arts organizations for the year of the woman.
News
CoMADE’s New Model Increases Opportunities in the Innovation Economy
Learn more about CoMADE, a new brand developed by LPK, introducing a fresh approach to manufacturing in the innovation economy.
News
Revamped Queen City Kitchen Nourishes the Community
See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.
News
bi3 Sparks New Health Innovation
See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.
POV
In Honor of a Few Great Names
Yes, we lost some of music’s greatest icons in 2016. But there’s something they have in common—besides being musical idols—that we can hold on to.
POV
The Fit Test: 7 Filters for Naming Success
There is no such thing as a perfect name. So how do you know if the names you're considering will overcome the challenge?
POV
Product Naming is Easy … Until You Try to Name a Product
It looks easy from a distance. But sometimes the stakes are higher and the exposure a little more severe. That’s when the act of naming changes to the art of naming.
POV
5 Reasons to Change Your Company Name—and 5 Reasons Not To
Before you take such a significant action as renaming your business, consider these five reasons to make the change—and five reasons not to.
News
Breaking the Cycle of Homelessness, One Child at a Time
The UpSpring identity allows the organization to embrace their vision of positively transforming communities as they expand and grow geographically.
News
Michelman: Building a Strong Global Brand
We helped the advanced materials manufacturer transform its organization to further its global footprint and expand its category reach.