Marketing Strategy Archives

News

New Advance Directives Campaign Urges People to Have “The Talk”

Learn about our new digital advance directives campaign with Conversations of a Lifetime, putting a fresh spin on the hospice care experience.

News

CoMADE’s New Model Increases Opportunities in the Innovation Economy

Learn more about CoMADE, a new brand developed by LPK, introducing a fresh approach to manufacturing in the innovation economy.

POV

At SXSW, New Tech Comes with Heart

Back from SXSW 2018, Strategy Director Tori Tasch recaps the emerging technologies that will affect the future of brands.

Mixed Emotions: <br>The Future of Retail

POV

Mixed Emotions:
The Future of Retail

If e-commerce is instant and easy, brick-and-mortar stores should offer tactile, emotional experiences to stay competitive in retail.

News

Brandemonium Sets In

Brandmeonium brings the world’s best thought leaders and innovators to Cincinnati for a global discussion of all things brand—including a roundtable on industry change with LPK’s Nathan Hendricks.

News

BXP Pivots into the Experience Age

For BXP, staying relevant in a changing landscape meant evolving from publication to omnichannel platform.

News

LPK Creative Director Weighs In on Uber’s Rebrand

LPK’s Print + Pattern Creative Director Jenny Sauer weighs in on the one thing Uber did that no one is talking about.

POV

The Grateful Dead: The Band & The Brand

It was the ultimate open-road freedom—going from concert to concert, city to city, coast to coast. I saw and learned a lot about the world, other people and myself.

News

LPK Earns Additional Honors for Sealed Air Rebrand

LPK’s work on Sealed Air’s Brand Guidelines and Sustainability Approach was recognized with two awards at this year’s Business Marketing Association B2 Awards.