POV
In a Year of Immense Change, Our Core Desires Didn't
The pandemic transformed much of daily life, but also proved our desires are primal, unshakable things.
Insights
POV
Why Has Beauty Gone Missing in Design?
Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
POV
What Matters Most Right Now? Radical Empathy.
As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.
POV
The Beauty of New Brand Creation
With new-to-the-world brands cropping up in constant, we share new ways of working to build and launch new brands faster.
POV
Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand
Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.
News
Fashion-Forward Lonkey Wins Bronze at Transform Awards in Asia
LPK’s branding work for Lonkey brings a new laundry detergent brand to China—and wins bronze at the Transform Awards Asia-Pacific.
POV
From Brand Relevance
to Resonance
Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.
News
Mount St. Joseph Revamps to Prove It’s on a Mission
With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.
POV
Top 6 Reasons Why Experience Maps Fail
Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.
POV
The Charge of the Designer: Connecting with the True Desires of Consumers
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
POV
Desires: On Social Contact, Acceptance, Romance & Family
Using human truth to improve brand relevance, LPK’s Nathan Hendricks explores four desires: social contact, acceptance, romance and family.
POV
Desires: On Sustenance, Tranquility, Physicality & Order
In an effort to align brands with commercial truth, LPK Chief Creative Officer Nathan Hendricks explains four desires: sustenance, tranquility, physicality and order.
POV
Desires: On Curiosity, Independence, Honor & Idealism
In an effort to dial up brand meaning, LPK Chief Creative Officer Nathan Hendricks points to four desires: curiosity, independence, honor and idealism.
POV
Desires: On Power, Vengeance, Saving & Prestige
To builds brands with greater consumer relevance, LPK Chief Creative Officer Nathan Hendricks dissects four desires: power, vengeance, saving and prestige.
POV
A Strategy Named Desire
In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.
POV
In DMI: Consumer Climate Change
Examining how desires can affect product design, Chief Creative Officer Nathan Hendricks offers a brief history of the thermostat in dmi: Review.
