NewsAll This Talk of ‘Vibe Shifts’ Has Us Avant-Bored A viral editorial is sparking fresh discussion about trends—and we’re weighing in.
NewsIn Vogue: Our Trends Expert on TikTok's “Twee” Fashion Craze We break down the fashion trend—and its implications for all categories—with Vogue Magazine.
EventDigital Roundtable: Insights That Give You Edge Our experts explain how to uncover rare, counterintuitive insights that can help you win with consumers.
POVYou Practice Anticipation Every Day; Now Use It to Craft Your Business Strategy It’s a capability you can use to create more robust, flexible strategies, primed for the future.
NewsTrend Watch: What’s Behind the Resurgence of the Butterfly We talk with Vogue Magazine about the butterfly’s revival on the runway—and what it means for the future.
PodcastWatch: How to Be A Brand People Can’t Live Without How to be a brand people can’t live without? Define your purpose, then make it relevant to today and tomorrow.
POVIn a Year of Immense Change, Our Core Desires Didn't The pandemic transformed much of daily life, but also proved our desires are primal, unshakable things.
VideoCultivating Customer Experience Breakthroughs Everyone wants to crack the “consumer experience” code—but where to start? Josh Belcher shares his building blocks at Cintrifuse.
POVWhy Has Beauty Gone Missing in Design? Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
POVWhat Matters Most Right Now? Radical Empathy. As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.
POVThe Beauty of New Brand Creation With new-to-the-world brands cropping up in constant, we share new ways of working to build and launch new brands faster.
POVStop “Launching” New Innovations: Why “Going Live” is Better for Your Brand Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.
NewsFashion-Forward Lonkey Wins Bronze at Transform Awards in Asia LPK’s branding work for Lonkey brings a new laundry detergent brand to China—and wins bronze at the Transform Awards Asia-Pacific.
POVFrom Brand Relevance to Resonance Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.
NewsMount St. Joseph Revamps to Prove It’s on a Mission With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.
POVTop 6 Reasons Why Experience Maps Fail Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.