As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
In an effort to align brands with commercial truth, LPK Chief Creative Officer Nathan Hendricks explains four desires: sustenance, tranquility, physicality and order.
In an effort to dial up brand meaning, LPK Chief Creative Officer Nathan Hendricks points to four desires: curiosity, independence, honor and idealism.