innovation

POV

Reality Check: Prove Real Demand Early & In the Wild

Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.

POV

What Matters Most Right Now? Radical Empathy.

As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.

POV

Pivot Quick: A Tool to Adapt & Advance Your Innovation Pipeline

To navigate the shifts of the pandemic, Jen Dusold offers a tool to help you quickly prioritize, adapt and advance the right projects for right now.

It’s Time to Become <i>Future Fluent</i>

POV

It’s Time to Become Future Fluent

2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.

News

Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank

On a mission to spread kindness and create change, bodycare brand The Mad Optimist pitches its brand to the investors on ABC’s Shark Tank.

POV

How Divergent Future Scenarios Help Brands Endure Covid-19

Despite Covid-19’s uncertainty, Bryan Goodpaster explains how future scenario planning can help brands take back control.

News

At SEGD’s Virtual Conference, Jacobs Glimpses Possible Futures of Design

Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.

POV

10 Questions to Ask Before Starting Your Innovation

Answer 10 quick questions and receive a personalized report of actionable insights and tools.

POV

Next-Gen CPG Playbook

Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.

News

Valerie Jacobs Talks Translating Digital Trends at Together Digital

Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.

POV

Trends with Benefits: 2020

Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.

POV

Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand

Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.

POV

Stop Trusting What Consumers Say

Nicholas Partridge explains Proto-Selling: our lean validation method that turns concepts into prototypes, tested in real environments with real consumers.

The Technology Parade: </br>A Creative Approach to the Never-Ending Stream of Emerging Tech

POV

The Technology Parade:
A Creative Approach to the Never-Ending Stream of Emerging Tech

Hank McLendon dives into the world of emerging tech: why it’s so important to next-gen brands, and how to make it work hard for yours.

Innovation | Branding | Customer Experience

innovation

Reality Check: Prove Real Demand Early & In the Wild

What Matters Most Right Now? Radical Empathy.

Pivot Quick: A Tool to Adapt & Advance Your Innovation Pipeline

It’s Time to Become Future Fluent

Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank

How Divergent Future Scenarios Help Brands Endure Covid-19

At SEGD’s Virtual Conference, Jacobs Glimpses Possible Futures of Design

10 Questions to Ask Before Starting Your Innovation

Next-Gen CPG Playbook

Valerie Jacobs Talks Translating Digital Trends at Together Digital

Trends with Benefits: 2020

Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand

Stop Trusting What Consumers Say

The Technology Parade:
A Creative Approach to the Never-Ending Stream of Emerging Tech

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