POV
Establishing Your Innovation Group? Don't Skip This Often-Overlooked Step
Assessing 11 dimensions can improve your odds of success within an organization.
innovation
News
Titleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show
Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
POV
Reality Check: Prove Real Demand Early & In the Wild
Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.
POV
What Matters Most Right Now? Radical Empathy.
As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.
POV
Pivot Quick: A Tool to Adapt & Advance Your Innovation Pipeline
To navigate the shifts of the pandemic, Nick Partridge and Jen Dusold offer a tool to help you quickly prioritize, adapt and advance the right projects for right now.
POV
It’s Time to Become Future Fluent
2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.
News
Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank
On a mission to spread kindness and create change, bodycare brand The Mad Optimist pitches its brand to the investors on ABC’s Shark Tank.
POV
How Divergent Future Scenarios Help Brands Endure Covid-19
Despite Covid-19’s uncertainty, Bryan Goodpaster explains how future scenario planning can help brands take back control.
News
At SEGD’s Virtual Conference, Jacobs Glimpses Possible Futures of Design
Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.
POV
10 Questions to Ask Before Starting Your Innovation
Answer 10 quick questions and receive a personalized report of actionable insights and tools.
POV
The Next-Gen CPG Playbook
Waters are choppy for many CPG brands. LPK’s playbook for next-gen CPG brands provides guidance and focus to navigate this new world.
News
Valerie Jacobs Talks Translating Digital Trends at Together Digital
Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.
POV
Trends with Benefits: 2020
Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.
POV
Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand
Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.
POV
Stop Trusting What Consumers Say
Nicholas Partridge explains Proto-Selling: our lean validation method that turns concepts into prototypes, tested in real environments with real consumers.
POV
The Technology Parade: A Creative Approach to the Never-Ending Stream of Emerging Tech
Hank McLendon dives into the world of emerging tech: why it’s so important to next-gen brands, and how to make it work hard for yours.