POV
At SXSW, New Tech Comes with Heart
Back from SXSW 2018, Strategy Director Tori Tasch recaps the emerging technologies that will affect the future of brands.
Experience Design (XD)
POV
The New Moment of Truth: How Reviews Are Changing Behavior
Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.
POV
A Promising Diagnosis for the Patient Care Experience
In a breakthrough thought piece on the health-care sector, Lauren Doerning and Jen Dusold encourage brands to use desires to create elevated, patient-first experiences.
POV
The Charge of the Designer: Connecting with the True Desires of Consumers
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
POV
Bespoke & Bona Fide: Travel’s New Sensibility
As a global traveler and brand storytelling expert, LPK’s Kristi Murnahan explores the world of boutique hotels like Monteverdi Tuscany, a hotbed for successful experience branding.
POV
Let’s Get Physical
As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.
News
BXP Pivots into the Experience Age
For BXP, staying relevant in a changing landscape meant evolving from publication to omnichannel platform.
Video
The Return on Design
For as long as business has sought to gauge success, creativity has resisted measurement. Now, DMI has developed a new tool that measures the value of design.
POV
CincyInk: An Expression of Our Homegrown Love
Using poems, posters, tattoos and urban art installations, LPK partnered with nonprofit ArtWorks to curate a city-wide celebration for Cincinnati.
News
Bringing Heartfelt Hope to Life Online
We helped the Children’s Heart Association of Cincinnati shine a spotlight on hope in the organization’s brand redesign and new website.
News
LPK and Simmons Brand a Sleep Transformation
LPK created an immersive brand experience that showcases the industry-leading—technology meets luxury—story of the Beautyrest BLACK brand.
News
ShopStoree and LPK Bring the Boutique Retail Experience Online
Every shop has a story to tell. But on the internet, that story can get lost. Los Angeles-based startup ShopStoree wanted to change that—so LPK helped them reimagine the online marketplace.
News
LPK’s Bryan Goodpaster Examines Packaging as Media in UX Magazine’s Spring Issue
Bryan offers his insights on the ways retailers are anticipating the future marketplace and consumer.
POV
Designing for Consumer Experiences at the 2011 International Housewares Association Show
LPK attended the International Housewares Association Show to discover the best products.