Experience Design (XD) Archives

POV

At SXSW, New Tech Comes with Heart

Back from SXSW 2018, Strategy Director Tori Tasch recaps the emerging technologies that will affect the future of brands.

POV

The New Moment of Truth: How Reviews Are Changing Behavior

Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.

POV

A Promising Diagnosis for the Patient Care Experience

In a breakthrough thought piece on the health-care sector, Lauren Doerning and Jen Dusold encourage brands to use desires to create elevated, patient-first experiences.

POV

The Charge of the Designer: Connecting with the True Desires of Consumers

In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.

POV

Bespoke & Bona Fide: Travel’s New Sensibility

As a global traveler and brand storytelling expert, LPK’s Kristi Murnahan explores the world of boutique hotels like Monteverdi Tuscany, a hotbed for successful experience branding.

POV

Let’s Get Physical

As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.

News

BXP Pivots into the Experience Age

For BXP, staying relevant in a changing landscape meant evolving from publication to omnichannel platform.

Video

The Return on Design

For as long as business has sought to gauge success, creativity has resisted measurement. Now, DMI has developed a new tool that measures the value of design.