Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.
In a breakthrough thought piece on the health-care sector, Lauren Doerning and Jen Dusold encourage brands to use desires to create elevated, patient-first experiences.
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
As a global traveler and brand storytelling expert, LPK’s Kristi Murnahan explores the world of boutique hotels like Monteverdi Tuscany, a hotbed for successful experience branding.
For as long as business has sought to gauge success, creativity has resisted measurement. Now, DMI has developed a new tool that measures the value of design.