POV
6 Ways to Unleash Your Existing Assets
With a fresh eye on brand assets and capabilities, Nick Partridge explains that existing equities can make innovation cheaper, faster and more effective.
Disruptive Innovation
Webinar
Digital Roundtable: Insights That Give You Edge
Our experts explain how to uncover rare, counterintuitive insights that can help you win with consumers.
Video
Roadblocks to Innovation
Innovation's failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.
News
In Convo: Nick Partridge & Chuck Kent on Innovation
Chuck Kent, Chief Conversation Officer at Lead the Conversation, talks with Nick Partridge about brand innovation and LPK’s new supper club for ideation.
POV
As Wolves Move Rivers, Innovation Shifts Brands
Sharing a story about wolves in Yellowstone Park offers a strategy for sparking disruptive brand innovation.
POV
6 Ways to Unleash Your Existing Assets
With a fresh eye on brand assets and capabilities, Nick Partridge explains that existing equities can make innovation cheaper, faster and more effective.
POV
A Guide to Graceful Brand Stretch
To innovate on shorter timelines and smaller budgets, try brand stretch—LPK’s strategy to extend into adjacencies.
POV
Don’t Tell Gen-Y How to Parent, Just Brand Accordingly
A new ilk of moms and dads has changed baby care for good. Brands of all kinds, take note.
POV
How Dance Disrupts the Mascara Market
When it comes to disruption, finding unexpected links in consumers’ lives is the key to knowing which wild idea can turn into a million-dollar proposition.
POV
The Four Types of Brand Rebirth
We believe every brand has the potential to be extraordinary. But rarely do we see organizations take the risk of a true “brand rebirth.”
