Disruptive Innovation

The international brand conference returns, and experts from LPK will talk innovation obstacles and unconventional human insights.

Innovation's failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.

Chuck Kent, Chief Conversation Officer at Lead the Conversation, talks with Nick Partridge about brand innovation and LPK’s new supper club for ideation.

When wolves reentered Yellowstone Park, they changed the landscape and the behaviors of others—a valuable lesson to inspire disruptive brand innovation strategy.

With a fresh eye on brand assets and capabilities, Nick Partridge explains that existing equities can make innovation cheaper, faster and more effective.

To innovate on shorter timelines and smaller budgets, try brand stretch—LPK’s strategy to extend into adjacencies.

A new ilk of moms and dads has changed baby care for good. Brands of all kinds, take note.

Imagine if you could unlock when, where and how to launch something years in advance. Valerie shares her passion for trends intelligence and how to cultivate a path of inspiration.

When it comes to disruption, finding unexpected links in consumers’ lives is the key to knowing which wild idea can turn into a million-dollar proposition.

Delivering truly breakthrough innovation for your brand or business is a tough one, but there are ways to help you build for success right from the beginning.

Meredith Post weighs in on the Donald Trump brand and political branding.

We believe every brand has the potential to be extraordinary. But rarely do we see organizations take the risk of a true “brand rebirth.”

More and more, businesses no longer want to innovate on their categories; they want to disrupt them. And if they don’t do it, someone else will.

We share some of our favorites from van Wulfen’s list—and our take on why and how to incorporate them into your disruptive innovation approach.

From setting up an innovation lab to experimenting with unexpected approaches, Valerie challenges businesses and business leaders to allow themselves to be disrupted.

Fashion Thinking guides and nurtures consumers with a vision of their future and gives them the tools to embrace that story.