Disruptive Innovation

Innovation's failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.

Chuck Kent, Chief Conversation Officer at Lead the Conversation, talks with Nick Partridge about brand innovation and LPK’s new supper club for ideation.

Sharing a story about wolves in Yellowstone Park offers a strategy for sparking disruptive brand innovation.

With a fresh eye on brand assets and capabilities, Nick Partridge explains that existing equities can make innovation cheaper, faster and more effective.

To innovate on shorter timelines and smaller budgets, try brand stretch—LPK’s strategy to extend into adjacencies.

A new ilk of moms and dads has changed baby care for good. Brands of all kinds, take note.

When it comes to disruption, finding unexpected links in consumers’ lives is the key to knowing which wild idea can turn into a million-dollar proposition.

Meredith Post weighs in on the Donald Trump brand and political branding.

We believe every brand has the potential to be extraordinary. But rarely do we see organizations take the risk of a true “brand rebirth.”