Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
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Work has changed. So has the path to mastering it. Whether it’s design, writing, strategy, trends—or a dream job yet to be determined—we’re here to talk shop and help you hone your chops.
As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.
If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
In the third installment of a four-part series, Nathan Hendricks explains desires that can improve brands: sustenance, tranquility, physicality and order.
In the second of a four-part series, Nathan Hendricks explains desires that can give deeper meaning to brands: curiosity, independence, honor and idealism.
Beautyrest partners with LPK on the brand positioning for Beautyrest Sleeptracker monitor, a smart sleep-tracking technology that tracks and improves sleep.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.