Desires

Decision By Desire
Video

Decision By Desire

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.
A Strategy Named Desire
POV

A Strategy Named Desire

In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.
In DMI: Consumer Climate Change
POV

In DMI: Consumer Climate Change

Examining how desires can affect product design, Chief Creative Officer Nathan Hendricks offers a brief history of the thermostat in dmi: Review.
How Patterns Deepen Brand Connections
POV

How Patterns Deepen Brand Connections

Every day, we rely on patterns to help make sense of the world around us. Patterns possess an energy that captivates the imagination and connects on an emotional level.