Design Thinking

Decision By Desire
Video

Decision By Desire

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.
In DMI: Consumer Climate Change
POV

In DMI: Consumer Climate Change

Examining how desires can affect product design, Chief Creative Officer Nathan Hendricks offers a brief history of the thermostat in dmi: Review.
The Return on Design
Video

The Return on Design

For as long as business has sought to gauge success, creativity has resisted measurement. Now, DMI has developed a new tool that measures the value of design.
Future of Typography: An Odyssey
POV

Future of Typography: An Odyssey

It's important to understand the purpose, intricacies, origins and emotions that letterforms portray and, even more importantly, how those combine to create a unique visual personality for a brand.
Do You Deserve Your Consumer?
POV

Do You Deserve Your Consumer?

When you take the time and effort to develop true empathy for the consumer, you’re able to create a gift that will be acknowledged with loyalty, trust and increased market share.