POV
Top 6 Reasons Why Experience Maps Fail
Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.
Customer Experience (CX)
POV
The New Moment of Truth: How Reviews Are Changing Behavior
Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.
POV
A Hackathon Fit for the Art + Tech Obsessed
For LPK creatives, no challenge is too big when it comes to solving problems—especially when it comes to the challenges arts organizations deal with every day.
News
How Fragrance Is Driving Innovation in the Beauty Industry – Valerie Jacobs on Connecting the Intangible to the Tangible
Valeries shares how fragrance is breaking down barriers across business categories and driving innovation in the beauty segment.
POV
Should Brands Do It the Wiki Way? – Michael Wintrob
A willingness to engage with consumers in ways big and small will become a hallmark of a progressive, modern brand.