POV
5 Reasons to Change Your Company Name—and 5 Reasons Not To
Before you take such a significant action as renaming your business, consider these five reasons to make the change—and five reasons not to.
Corporate Identity Design
News
Michelman: Building a Strong Global Brand
We helped the advanced materials manufacturer transform its organization to further its global footprint and expand its category reach.
News
Global ACE Awards Recognize LPK’s B2B Marketing
LPK’s contributions to Sealed Air’s organizational rebranding recently won four Global ACE Awards from the Business Marketing Association.