Webinar
Digital Roundtable: Into the Metaverse
In a world of puffed-up mission statements and empty promises, does the purpose-driven brand still have its rightful place? Our brand strategy and creative experts debate.
branding
POV
The Next-Gen CPG Playbook
Waters are choppy for many CPG brands. LPK’s playbook for next-gen CPG brands provides guidance and focus to navigate this new world.
Webinar
Digital Roundtable: Bullshit-Free Brands
In a world of puffed-up mission statements and empty promises, does the purpose-driven brand still have its rightful place? Our brand strategy and creative experts debate.
News
Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank
On a mission to spread kindness and create change, bodycare brand The Mad Optimist pitches its brand to the investors on ABC’s Shark Tank.
POV
The Next-Gen CPG Playbook
Waters are choppy for many CPG brands. LPK’s playbook for next-gen CPG brands provides guidance and focus to navigate this new world.
HOW TO GO PRO
Work has changed. So has the path to mastering it. Whether it’s design, writing, strategy, trends—or a dream job yet to be determined—we’re here to talk shop and help you hone your chops.
News
Tomes Receives Coveted Women Who Mean Business Award
After a year of big impact, including the launch of POWER OF HER, Cincinnati Business Courier honors Sarah Tomes as one of its Women Who Mean Business.
News
LPK’s Rebrand Work Wins Big at Transform Awards North America
LPK’s brand and innovation work for The Mad Optimist wins Silver in Best Visual Identity at the 2019 Transform Awards North America.
POV
The Beauty of New Brand Creation
With new-to-the-world brands cropping up in constant, we share new ways of working to build and launch new brands faster.
News
With a Fresh Redesign, ArtsWave Illuminates BLINK Festival
As the official sponsor for global arts festival BLINK, ArtsWave lights up Cincinnati with its bold rebrand.
News
ArtsWave’s Rebrand by LPK Designed to Make Waves
With a bold, ownable rebrand, LPK helps ArtsWave step into its next chapter of funding the arts and fueling the community.
POV
Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand
Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.
News
Big Wins Mean Fast Growth For New Riff
Winning awards and earning press buzz, our branding for New Riff is setting the distillery apart in the crowded spirits category.
News
POWER OF HER
Kicks off the Year
of the Woman
From naming and identity to digital design, LPK’s branding for POWER OF HER is uniting arts organizations for the year of the woman.
POV
Stop Trusting What Consumers Say
Nicholas Partridge explains Proto-Selling: our lean validation method that turns concepts into prototypes, tested in real environments with real consumers.
