We created a “culture scan” to help the University of Cincinnati understand Generation Z, their mindset and desires as they begin their journey in higher education and adulthood.
As brands are challenged to remain relevant in increasingly competitive environments, a handful of common factors tend to predict success and staying power.
How can national brands compete in a world where they don’t control the retail space, shelf set or pricing structures? Vice President and Managing Creative Director Kelly Smith shares a few opportunities for brands willing to take on the challenge.
It’s easy to become numb to the superlative language in branding these days, because brands that say they’re the best, the biggest or the greatest almost never deliver on it.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.