Brand Strategy

HOW TO GO PRO

Work has changed. So has the path to mastering it. Whether it’s design, writing, strategy, trends—or a dream job yet to be determined—we’re here to talk shop and help you hone your chops.

A Strategy Named Desire
POV

A Strategy Named Desire

Nathan Hendricks dissects our 16 human desires as universal motives that can inspire the creation of more relevant, successful brands.
In DMI: Consumer Climate Change
POV

In DMI: Consumer Climate Change

Examining how desires can affect product design, Chief Creative Officer Nathan Hendricks offers a brief history of the thermostat in dmi: Review.
Out of the Classroom
News

Out of the Classroom

After working with the University of Cincinnati to connect to its newest generation, we crafted a visual expression that would bring the brand experience to life.
Meeting the Needs <br> of Gen Z
Press

Meeting the Needs
of Gen Z

We created a “culture scan” to help the University of Cincinnati understand Generation Z, their mindset and desires as they begin their journey in higher education and adulthood.

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FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

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CPG Brand Workshops

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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