POV
How Branding Became Key to the Modern B2B
Historically less focused on brand, B2B enterprises are adopting consumer-facing techniques to deepen connection and grow.
Brand Strategy
News
Ohio Justice & Policy Center Debuts Powerful New Brand Presence
To better serve their community, the law firm evolves its brand presence.
POV
Establishing Your Innovation Group? Don't Skip This Often-Overlooked Step
Assessing 11 dimensions can improve your odds of success within an organization.
POV
The Rise of the Multiverse
Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.
News
Titleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show
Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
POV
Why Has Beauty Gone Missing in Design?
Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
News
As Sustainability Efforts Expand Globally, GRI Launches Critical Rebrand
The Global Reporting Initiative is considered the world’s authority on sustainability reporting.
POV
Was Covid a “Black Swan” Event? There’s a Better Question to Be Asking.
Longtime futurist Valerie Jacobs says we can better prepare for discontinuities like Covid-19 that naturally occur.
POV
If People Think of Brand & Experience as One & the Same, Why Don't Marketers?
An integrated approach to brand development and CX drives far greater value.
POV
Reality Check: Prove Real Demand Early & In the Wild
Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.
POV
What Matters Most Right Now? Radical Empathy.
As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.
POV
It’s Time to Become Future Fluent
2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.
POV
Crisis Shopping: The New Retail Strategies for CPGs
Ecomm purchasing is up and consumer loyalty is way down, driving the need for new retail strategies in the face of Covid-19.
News
Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank
On a mission to spread kindness and create change, bodycare brand The Mad Optimist pitches its brand to the investors on ABC’s Shark Tank.
POV
How Divergent Future Scenarios Help Brands Endure Covid-19
Despite Covid-19’s uncertainty, Bryan Goodpaster explains how future scenario planning can help brands take back control.
News
At SEGD’s Virtual Conference, Jacobs Glimpses Possible Futures of Design
Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.
