News
If People Think of Brand & Experience as One & the Same, Why Don't Marketers?
An integrated approach to brand development and CX drives far greater value.
Brand Strategy
POV
Reality Check: Prove Real Demand Early & In the Wild
Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.
POV
What Matters Most Right Now? Radical Empathy.
As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.
POV
It’s Time to Become Future Fluent
2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.
POV
Crisis Shopping: The New Retail Strategies for CPGs
Ecomm purchasing is up and consumer loyalty is way down, driving the need for new retail strategies in the face of Covid-19.
News
Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank
On a mission to spread kindness and create change, bodycare brand The Mad Optimist pitches its brand to the investors on ABC’s Shark Tank.
POV
How Divergent Future Scenarios Help Brands Endure Covid-19
Despite Covid-19’s uncertainty, Bryan Goodpaster explains how future scenario planning can help brands take back control.
News
At SEGD’s Virtual Conference, Jacobs Glimpses Possible Futures of Design
Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.
POV
10 Questions to Ask Before Starting Your Innovation
Answer 10 quick questions and receive a personalized report of actionable insights and tools.
POV
The Power of Brand Purpose in Uncertain Times
With COVID-19 shifting priorities and shrinking resources, Marisa Richter says look to your brand purpose for clarity, conviction and a clear path forward.
News
Valerie Jacobs Talks Translating Digital Trends at Together Digital
Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.
POV
Trends with Benefits: 2020
Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.
News
Tomes Receives Coveted Women Who Mean Business Award
After a year of big impact, including the launch of POWER OF HER, Cincinnati Business Courier honors Sarah Tomes as one of its Women Who Mean Business.
News
LPK’s Rebrand Work Wins Big at Transform Awards North America
LPK’s brand and innovation work for The Mad Optimist wins Silver in Best Visual Identity at the 2019 Transform Awards North America.
POV
The Beauty of New Brand Creation
With new-to-the-world brands cropping up in constant, Ashley Edwards offers new ways of working to build and launch new brands faster.
News
With a Fresh Redesign, ArtsWave Illuminates BLINK Festival
As the official sponsor for global arts festival BLINK, ArtsWave lights up Cincinnati with its bold rebrand.
