Brand Strategy

POV

Reality Check: Prove Real Demand Early & In the Wild

Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.

POV

What Matters Most Right Now? Radical Empathy.

As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.

It’s Time to Become <i>Future Fluent</i>

POV

It’s Time to Become Future Fluent

2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.

POV

Crisis Shopping: The New Retail Strategies for CPGs

Ecomm purchasing is up and consumer loyalty is way down, driving the need for new retail strategies in the face of Covid-19.

News

Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank

On a mission to spread kindness and create change, bodycare brand The Mad Optimist pitches its brand to the investors on ABC’s Shark Tank.

POV

How Divergent Future Scenarios Help Brands Endure Covid-19

Despite Covid-19’s uncertainty, Bryan Goodpaster explains how future scenario planning can help brands take back control.

News

At SEGD’s Virtual Conference, Jacobs Glimpses Possible Futures of Design

Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.

POV

10 Questions to Ask Before Starting Your Innovation

Answer 10 quick questions and receive a personalized report of actionable insights and tools.

POV

The Power of Brand Purpose in Uncertain Times

With COVID-19 shifting priorities and shrinking resources, Marisa Richter says look to your brand purpose for clarity, conviction and a clear path forward.

News

Valerie Jacobs Talks Translating Digital Trends at Together Digital

Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.

POV

Trends with Benefits: 2020

Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.

News

Tomes Receives Coveted Women Who Mean Business Award

After a year of big impact, including the launch of POWER OF HER, Cincinnati Business Courier honors Sarah Tomes as one of its Women Who Mean Business.