News
Cincinnati Ballet Rebrand Takes Gold at Transform Awards
See our rebrand work with Cincinnati Ballet: its first in over a decade, which took home gold at the North American Transform Awards.
Brand Positioning
News
Bodycare Innovator, The Mad Optimist, Launches Rebrand
Learn about LPK’s rebrand work with The Mad Optimist, an innovation-driven bodycare business that’s intent on doing things a better way.
News
With Beautyrest Sleeptracker, Sleep Gets Smarter
Beautyrest partners with LPK on the brand positioning for Beautyrest Sleeptracker monitor, a smart sleep-tracking technology that tracks and improves sleep.
POV
A Guide to Graceful Brand Stretch
To innovate on shorter timelines and smaller budgets, try brand stretch—LPK’s strategy to extend into adjacencies.
Press
Meeting the Needs
of Gen Z
We created a “culture scan” to help the University of Cincinnati understand Generation Z, their mindset and desires as they begin their journey in higher education and adulthood.
POV
The Fit Test: 7 Filters for Naming Success
There is no such thing as a perfect name. So how do you know if the names you're considering will overcome the challenge?
News
Beyond the Buffalo
Buffalo Wings & Rings' elevated experience features chef-inspired menus and a bright, inviting dining room reminiscent of a club-level suite.
News
Chocolate Milk: No Longer Child's Play
Emmi, an innovative European dairy, repositions its fine Swiss chocolate milk as the drink of choice for trendy young women.