Brand Identity Design

Leading a brand refresh can be a high-stakes undertaking. Hear from the brand-building experts behind the Cincinnati & Hamilton County Public Library’s recent refresh to learn how to do it successfully.

A 101 on arguably the most common and high-stakes endeavor in the branding playbook.

The distillery that’s bucking convention wins a record 10 medals.

Bucking convention, New Riff launches a bold brand that resonates with bourbon lovers, young and old.

See LPK’s strategy, trends and design work across its many beloved brands, from Smucker’s to Dunkin’ to JIF.

See our rebrand work with Cincinnati Ballet: its first in over a decade, which took home gold at the North American Transform Awards.

Learn about LPK’s rebrand work with The Mad Optimist, an innovation-driven bodycare business that’s intent on doing things a better way.

LPK wraps its fifth-annual Design Blitz with a reveal of its rebrand efforts for two nonprofits: the North Fairmount Community Council and The Hearing Speech & Deaf Center of Greater Cincinnati.

See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.

See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.

See how LPK helped PetSmart’s brand extension into a fast-growing category segment, developing a new identity design for The Groomery.

Cincinnati Ballet opens the season with a new identity by LPK—its most dramatic refresh in over 15 years.

Beautyrest partners with LPK on the brand positioning for Beautyrest Sleeptracker monitor, a smart sleep-tracking technology that tracks and improves sleep.

After working with the University of Cincinnati to connect to its newest generation, we crafted a visual expression that would bring the brand experience to life.

Pringles debuts a flavor-focused line made with corn and grain, featuring LPK's packaging work.

Madeira City Schools are doing something not many other schools, or even athletic communities are doing. Here’s how we helped them build a brand strategy to tell their unique story.