Work
A Young Distillery Becomes the Toast of the Bourbon World
Bucking convention, New Riff launches a bold brand that resonates with bourbon lovers, young and old.
Brand Identity Design
Work
The J.M. Smucker Co. Evolves Its Portfolio with Changing Consumer Tastes
See LPK’s strategy, trends and design work across its many beloved brands, from Smucker’s to Dunkin’ to JIF.
News
Cincinnati Ballet Rebrand Takes Gold at Transform Awards
See our rebrand work with Cincinnati Ballet: its first in over a decade, which took home gold at the North American Transform Awards.
News
Bodycare Innovator, The Mad Optimist, Launches Rebrand
Learn about LPK’s rebrand work with The Mad Optimist, an innovation-driven bodycare business that’s intent on doing things a better way.
News
5th-Annual Design Blitz: The Big Reveal
LPK wraps its fifth-annual Design Blitz with a reveal of its rebrand efforts for two nonprofits: the North Fairmount Community Council and The Hearing Speech & Deaf Center of Greater Cincinnati.
News
Revamped Queen City Kitchen Nourishes the Community
See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.
News
bi3 Sparks New Health Innovation
See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.
News
PetSmart Opens Doors to The Groomery
See how LPK helped PetSmart’s brand extension into a fast-growing category segment, developing a new identity design for The Groomery.
Press
Cincinnati Ballet Takes the Stage with a New Look
Cincinnati Ballet opens the season with a new identity by LPK—its most dramatic refresh in over 15 years.
News
With Beautyrest Sleeptracker, Sleep Gets Smarter
Beautyrest partners with LPK on the brand positioning for Beautyrest Sleeptracker monitor, a smart sleep-tracking technology that tracks and improves sleep.
News
Out of the Classroom
After working with the University of Cincinnati to connect to its newest generation, we crafted a visual expression that would bring the brand experience to life.
Press
“Loud” New Pringles Work is Making Headlines
Pringles debuts a flavor-focused line made with corn and grain, featuring LPK's packaging work.
News
The Tale of Two Mascots
Madeira City Schools are doing something not many other schools, or even athletic communities are doing. Here’s how we helped them build a brand strategy to tell their unique story.
Video
The Return on Design
For as long as business has sought to gauge success, creativity has resisted measurement. Now, DMI has developed a new tool that measures the value of design.
News
Connecting Startups with Success
When innovation is at the heart of a brand, the only constant is change. And just as entrepreneurial startups evolve rapidly, so has Cintrifuse.
News
La Soupe's Brand Transformation
The Cincinnati-based startup rescues otherwise wasted fresh produce to create nutrient-dense soup, and uses it to battle hunger.
