Brand Definition

Leading a brand refresh can be a high-stakes undertaking. Hear from the brand-building experts behind the Cincinnati & Hamilton County Public Library’s recent refresh to learn how to do it successfully.

A 101 on arguably the most common and high-stakes endeavor in the branding playbook.

Bucking convention, New Riff launches a bold brand that resonates with bourbon lovers, young and old.

With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.

When the future is hazy, there’s one thing brands can always do: stay true to their brand promise and values.

As brands are challenged to remain relevant in increasingly competitive environments, a handful of common factors tend to predict success and staying power.

There is no such thing as a perfect name. So how do you know if the names you're considering will overcome the challenge?

Every day, we rely on patterns to help make sense of the world around us. Patterns possess an energy that captivates the imagination and connects on an emotional level.

The UpSpring identity allows the organization to embrace their vision of positively transforming communities as they expand and grow geographically.