Leading a brand refresh can be a high-stakes undertaking. Hear from the brand-building experts behind the Cincinnati & Hamilton County Public Library’s recent refresh to learn how to do it successfully.
When the future is hazy, there’s one thing brands can always do: stay true to their brand promise and values.
HOW TO GO PRO
Work has changed. So has the path to mastering it. Whether it’s design, writing, strategy, trends—or a dream job yet to be determined—we’re here to talk shop and help you hone your chops.
As brands are challenged to remain relevant in increasingly competitive environments, a handful of common factors tend to predict success and staying power.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.