News
The Focus on Sustainability in Beauty
The cosmetics industry is following fashion by integrating style, finish and colour into a more premium expression of sustainability.
Beauty
POV
How Dance Disrupts the Mascara Market
When it comes to disruption, finding unexpected links in consumers’ lives is the key to knowing which wild idea can turn into a million-dollar proposition.
POV
Insights Beauty Brands May Be Missing
We built a new approach to consumer research—one that brings data to life.
News
Beauty, Empowerment and the Freedom to Be You
Jafra—a global beauty, skin care, fragrance and cosmetics brand—unveils a vibrant individuality that celebrates confidence, individuality and opportunity.
News
Vice President and Group Director Liz Grubow Spoke at the School of Design at Jiangnan University
Liz outlined the current consumer trends she sees as having the most opportunity for brands in Asia.
News
Untouched Influence—LPK's Valerie Jacobs Discusses the Future of Trends in GCI
Where can we find undiscovered, untouched sources of influence and inspiration?
News
Sculptor Anish Kapoor Inspires LPK Designers to Manipulate Space
Being able to visualize space and how we manipulate it is critical to the success of a completed design.
POV
The Attractiveness of Anonymity
The rampant information harvesting of social networking sites and the omnipresence of mobile devices is sending many people on a quest to regain their sense of privacy.
POV
Beauty in the Beast
As the idea of individuality is overhauled, elaborate forms of temporary and permanent decoration will take center stage.
POV
Expanding the Limits of Iconic Perfection
In our online personas, from gaming avatars to Facebook profile pictures, we tend to always put our best face forward.
POV
Customizing Your Beauty Quotient
With the acceleration of facial recognition technology, your physical characteristics may be the next “accessories” of niche groups.
POV
I Think You’re Pretty—and So Does Google
Despite privacy concerns and regulations, facial recognition technology is approaching an inevitable ubiquity.
News
In Japan, Disaster Shifts Perspective on Luxury Beauty – LPK's Liz Grubow Discusses the Beauty Market Shake-Up
Grubow details how beauty consumers in Japan are reprioritizing convenience and value over conspicuous consumption.
News
How Fragrance Is Driving Innovation in the Beauty Industry – Valerie Jacobs on Connecting the Intangible to the Tangible
Valeries shares how fragrance is breaking down barriers across business categories and driving innovation in the beauty segment.
News
The Persuasive Power of Authenticity in Beauty Branding – Liz Grubow on Staying Relevant
Grubow discusses how to craft a multisensorial experience for consumers and keep brands pertinent.
POV
The Online World—Beauty Counter of Tomorrow
Embracing technology and creating meaningful online experiences will allow beauty brands to not only stay relevant online, but also in stores.
