News
Sex and the Symphony
Foreplay. Climax. Afterglow. See how we reimagined date night for the Cincinnati Symphony Orchestra.
Perspectives
Fresh thinking and breaking headlines from our people.
Press
LPK Talks Digital Detox with Fast Company
Chief Creative Officer Nathan Hendricks and Strategy Director of Trends and Insights Ashley Edwards talk #LPKUnplugged and the importance of taking a digital detox in a workplace environment.
News
Staging a Theatre for Success
Tony Award-winning Playhouse in the Park partners with us to create a brand that is as diverse and expressive as its offerings.
News
Evolving a Brand for the Changing Face of Luxury
We worked with Beautyrest Black to help the brand retain its dominance in the luxury-mattress category.
Press
4 Essentials of Successful Brands with Staying Power
As brands are challenged to remain relevant in increasingly competitive environments, a handful of common factors tend to predict success and staying power.
POV
How National Brands Can Fight against Private Label
How can national brands compete in a world where they don’t control the retail space, shelf set or pricing structures? Vice President and Managing Creative Director Kelly Smith shares a few opportunities for brands willing to take on the challenge.
HOW TO GO PRO
Work has changed. So has the path to mastering it. Whether it’s design, writing, strategy, trends—or a dream job yet to be determined—we’re here to talk shop and help you hone your chops.
News
Our Next Chapter Is Here
See how we paid tribute to the visionary leaders who built the foundation for LPK’s success today.
Video
Starting Strong: The Fast Track to Success at LPK
How you approach the work and how you show up to your colleagues determines your success. We asked our senior creatives for their advice on Starting Strong.
POV
5 Reasons to Change Your Company Name—and 5 Reasons Not To
Before you take such a significant action as renaming your business, consider these five reasons to make the change—and five reasons not to.
POV
A New Tool for Future Forecasting
How do you prepare for a world that is increasingly unpredictable? Valerie shares new ways to help organizations become more strategic and avoid future adverse disruption.
POV
Insights Beauty Brands May Be Missing
We built a new approach to consumer research—one that brings data to life.
POV
The Four Types of Brand Rebirth
We believe every brand has the potential to be extraordinary. But rarely do we see organizations take the risk of a true “brand rebirth.”
POV
Do You Deserve Your Consumer?
When you take the time and effort to develop true empathy for the consumer, you’re able to create a gift that will be acknowledged with loyalty, trust and increased market share.
POV
What It Takes To Be An Extraordinary Brand
It’s easy to become numb to the superlative language in branding these days, because brands that say they’re the best, the biggest or the greatest almost never deliver on it.
News
A Brand Worthy of Its Iconic Inspiration
Nonprofit Robert F. Kennedy Human Rights unveils bold, forward-thinking brand identity, inspiring a new generation of human rights supporters across the globe.
