As brands are challenged to remain relevant in increasingly competitive environments, a handful of common factors tend to predict success and staying power.
How can national brands compete in a world where they don’t control the retail space, shelf set or pricing structures? Vice President and Managing Creative Director Kelly Smith shares a few opportunities for brands willing to take on the challenge.
How you approach the work and how you show up to your colleagues determines your success. We asked our senior creatives for their advice on Starting Strong.
HOW TO GO PRO
Work has changed. So has the path to mastering it. Whether it’s design, writing, strategy, trends—or a dream job yet to be determined—we’re here to talk shop and help you hone your chops.
How do you prepare for a world that is increasingly unpredictable? Valerie shares new ways to help organizations become more strategic and avoid future adverse disruption.
When you take the time and effort to develop true empathy for the consumer, you’re able to create a gift that will be acknowledged with loyalty, trust and increased market share.
Stunning floral arrangements and natural greenery spawn a prolific creation of layered images and exquisite motifs, bringing photographic art to fabric and beyond.
It’s easy to become numb to the superlative language in branding these days, because brands that say they’re the best, the biggest or the greatest almost never deliver on it.
Every day, we rely on patterns to help make sense of the world around us. Patterns possess an energy that captivates the imagination and connects on an emotional level.
Nonprofit Robert F. Kennedy Human Rights unveils bold, forward-thinking brand identity, inspiring a new generation of human rights supporters across the globe.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.