Press
4 Essentials of Successful Brands with Staying Power
As brands are challenged to remain relevant in increasingly competitive environments, a handful of common factors tend to predict success and staying power.
Perspectives
Fresh thinking and breaking headlines from our people.
POV
How National Brands Can Fight against Private Label
How can national brands compete in a world where they don’t control the retail space, shelf set or pricing structures? Vice President and Managing Creative Director Kelly Smith shares a few opportunities for brands willing to take on the challenge.
News
Our Next Chapter Is Here
See how we paid tribute to the visionary leaders who built the foundation for LPK’s success today.
Video
Starting Strong: The Fast Track to Success at LPK
How you approach the work and how you show up to your colleagues determines your success. We asked our senior creatives for their advice on Starting Strong.
HOW TO GO PRO
Work has changed. So has the path to mastering it. Whether it’s design, writing, strategy, trends—or a dream job yet to be determined—we’re here to talk shop and help you hone your chops.
POV
5 Reasons to Change Your Company Name—and 5 Reasons Not To
Before you take such a significant action as renaming your business, consider these five reasons to make the change—and five reasons not to.
POV
A New Tool for Future Forecasting
How do you prepare for a world that is increasingly unpredictable? Valerie shares new ways to help organizations become more strategic and avoid future adverse disruption.
News
La Soupe's Brand Transformation
The Cincinnati-based startup rescues otherwise wasted fresh produce to create nutrient-dense soup, and uses it to battle hunger.
POV
Insights Beauty Brands May Be Missing
We built a new approach to consumer research—one that brings data to life.
POV
The Four Types of Brand Rebirth
We believe every brand has the potential to be extraordinary. But rarely do we see organizations take the risk of a true “brand rebirth.”
POV
Do You Deserve Your Consumer?
When you take the time and effort to develop true empathy for the consumer, you’re able to create a gift that will be acknowledged with loyalty, trust and increased market share.
POV
Power of Pattern: The Awakening
Stunning floral arrangements and natural greenery spawn a prolific creation of layered images and exquisite motifs, bringing photographic art to fabric and beyond.
POV
What It Takes To Be An Extraordinary Brand
It’s easy to become numb to the superlative language in branding these days, because brands that say they’re the best, the biggest or the greatest almost never deliver on it.
POV
How Patterns Deepen Brand Connections
Every day, we rely on patterns to help make sense of the world around us. Patterns possess an energy that captivates the imagination and connects on an emotional level.
News
Breaking the Cycle of Homelessness, One Child at a Time
The UpSpring identity allows the organization to embrace their vision of positively transforming communities as they expand and grow geographically.
News
A Brand Worthy of Its Iconic Inspiration
Nonprofit Robert F. Kennedy Human Rights unveils bold, forward-thinking brand identity, inspiring a new generation of human rights supporters across the globe.
POV
Strong Strategy, Strong Brand
The strongest brands are built by choice, not chance. We clarify those choices and help brands design experiences that people remember and connect to.
