Perspectives

Fresh thinking and breaking headlines from our people.

How National Brands Can Fight against Private Label
POV

How National Brands Can Fight against Private Label

How can national brands compete in a world where they don’t control the retail space, shelf set or pricing structures? Vice President and Managing Creative Director Kelly Smith shares a few opportunities for brands willing to take on the challenge.

HOW TO GO PRO

Work has changed. So has the path to mastering it. Whether it’s design, writing, strategy, trends—or a dream job yet to be determined—we’re here to talk shop and help you hone your chops.

A New Tool for Future Forecasting
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A New Tool for Future Forecasting

How do you prepare for a world that is increasingly unpredictable? Valerie shares new ways to help organizations become more strategic and avoid future adverse disruption.
The Four Types of Brand Rebirth
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The Four Types of Brand Rebirth

We believe every brand has the potential to be extraordinary. But rarely do we see organizations take the risk of a true “brand rebirth.”
Do You Deserve Your Consumer?
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Do You Deserve Your Consumer?

When you take the time and effort to develop true empathy for the consumer, you’re able to create a gift that will be acknowledged with loyalty, trust and increased market share.
Power of Pattern: The Awakening
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Power of Pattern: The Awakening

Stunning floral arrangements and natural greenery spawn a prolific creation of layered images and exquisite motifs, bringing photographic art to fabric and beyond.
How Patterns Deepen Brand Connections
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How Patterns Deepen Brand Connections

Every day, we rely on patterns to help make sense of the world around us. Patterns possess an energy that captivates the imagination and connects on an emotional level.
Strong Strategy, Strong Brand
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Strong Strategy, Strong Brand

The strongest brands are built by choice, not chance. We clarify those choices and help brands design experiences that people remember and connect to.

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You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

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Have a challenge? We’re all ears.
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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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