News
Mount St. Joseph Revamps to Prove It’s on a Mission
With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.
Perspectives
Fresh thinking and breaking headlines from our people.
Video
Roadblocks to Innovation
Innovation's failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.
POV
Top 6 Reasons Why Experience Maps Fail
Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.
POV
7 Hacks to Reign Amazon
There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned that are still as relevant as ever.
News
Revamped Queen City Kitchen Nourishes the Community
See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.
Video
Decision By Desire
If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.
HOW TO GO PRO
Work has changed. So has the path to mastering it. Whether it’s design, writing, strategy, trends—or a dream job yet to be determined—we’re here to talk shop and help you hone your chops.
POV
The New Moment of Truth: How Reviews Are Changing Behavior
Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.
News
Regional Positioning Strategy Puts Cincy on the Map
With ambitious plans for regional growth, Source Cincinnati teams with LPK to tell a compelling new story about the Cincinnati region.
POV
The Charge of the Designer: Connecting with the True Desires of Consumers
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
POV
As Wolves Move Rivers, Innovation Shifts Brands
Sharing a story about wolves in Yellowstone Park offers a strategy for sparking disruptive brand innovation.
News
bi3 Sparks New Health Innovation
See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.
POV
Bespoke & Bona Fide: Travel’s New Sensibility
As a global traveler and brand storytelling expert, LPK’s Kristi Murnahan explores the world of boutique hotels like Monteverdi Tuscany, a hotbed for successful experience branding.
POV
Desires: On Social Contact, Acceptance, Romance & Family
In the final of our series, Nathan Hendricks explores four desires that shape the human experience: social contact, acceptance, romance and family.
POV
Desires: On Sustenance, Tranquility, Physicality & Order
In the third installment of a four-part series, Nathan Hendricks explains desires that can improve brands: sustenance, tranquility, physicality and order.
POV
Desires: On Curiosity, Independence, Honor & Idealism
In the second of a four-part series, Nathan Hendricks explains desires that can give deeper meaning to brands: curiosity, independence, honor and idealism.
POV
Desires: On Power, Vengeance, Saving & Prestige
In the first of a four-part series, Nathan Hendricks dissects four consumer desires that lead to better brands: power, vengeance, saving and prestige.
