Perspectives

Fresh thinking and breaking headlines from our people.

Greening with Meaning
Report

Greening with Meaning

Explore our annual sustainability report, Design for a Difference, and learn how we’re helping brands—ours included—go green with deeper meaning.
Roadblocks to Innovation
Video

Roadblocks to Innovation

Innovation's failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.
7 Hacks to Reign Amazon
POV

7 Hacks to Reign Amazon

There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned  that are still as relevant as ever.
Decision By Desire
Video

Decision By Desire

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.

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Brand Architecture

 

Downloading The Beauty of New Brand Creation

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Innovation Platforms

 

Zero-to-Revenue Incubator

 

Desires Canvas

 

Desires Workshop

 

Foresight

 

Digital Insights

 

Adjacent Spaces Innovation

 

CPG Brand Workshops

 

Portfolio Strategy

 

Roadblocks to Innovation

 

Trends with Benefits: 2021

 

Experiment Canvas

 

Online & In-Store Proto-Selling

 

360˚ Innovation Assessment

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Digital Round Table: New Brands for Emerging Categories

 

Glimpse Four Ways Forward

 

The Life Beyond 2020 Digital Roundtables

 

Digital Round Table: Evolving Your Heritage Brands

 

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