Perspectives

Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.

With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.

Explore our annual sustainability report, Design for a Difference, and learn how we’re helping brands—ours included—go green with deeper meaning.

Innovation's failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.

Back from SXSW 2018, Strategy Director Tori Tasch recaps the emerging technologies that will affect the future of brands.

Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.

There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned  that are still as relevant as ever.

See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.

Innovation Director, Michael Roller, proves that comedians’ rapid-fire thinking can inspire a valuable new approach to insights mining.

With unprecedented demands and distinct, digitally driven values, Generation Z is shaking up education—and then some.

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.

Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.

Chuck Kent, Chief Conversation Officer at Lead the Conversation, talks with Nick Partridge about brand innovation and LPK’s new supper club for ideation.

With ambitious plans for regional growth, Source Cincinnati teams with LPK to tell a compelling new story about the Cincinnati region.

In a breakthrough thought piece on the health-care sector, Lauren Doerning and Jen Dusold encourage brands to use desires to create elevated, patient-first experiences.

In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.