POV
The New Moment of Truth: How Reviews Are Changing Behavior
Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.
Perspectives
Fresh thinking and breaking headlines from our people.
News
In Convo: Nick Partridge & Chuck Kent on Innovation
Chuck Kent, Chief Conversation Officer at Lead the Conversation, talks with Nick Partridge about brand innovation and LPK’s new supper club for ideation.
News
Regional Positioning Strategy Puts Cincy on the Map
With ambitious plans for regional growth, Source Cincinnati teams with LPK to tell a compelling new story about the Cincinnati region.
POV
A Promising Diagnosis for the Patient Care Experience
In a breakthrough thought piece on the health-care sector, Lauren Doerning and Jen Dusold encourage brands to use desires to create elevated, patient-first experiences.
POV
The Charge of the Designer: Connecting with the True Desires of Consumers
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
POV
As Wolves Move Rivers, Innovation Shifts Brands
When wolves reentered Yellowstone Park, they changed the landscape and the behaviors of others—a valuable lesson to inspire disruptive brand innovation strategy.
News
bi3 Sparks New Health Innovation
See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.
POV
Bespoke & Bona Fide: Travel’s New Sensibility
As a global traveler and brand storytelling expert, LPK’s Kristi Murnahan explores the world of boutique hotels like Monteverdi Tuscany, a hotbed for successful experience branding.
POV
Change of Address:
The Hybrid Workplace
The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.
POV
Let’s Get Physical
As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.
POV
There Goes the Neighborhood
With an eye on the coming-of-age millennial, our Senior Creative Director, Trends, explains their impact on the future of the housing market.
News
LPK Takes Silver in Michelin’s Call for Innovative Automotive Design
Taking silver in Michelin’s global competition for innovative automotive design, LPK debuts its multi-purpose pickup truck concept.
News
At IASDR 2017,
Design Looks Forward
IASDR 2017, a forum on design research and creativity, united design thought leaders and students from across the globe in Cincinnati.
News
PetSmart Opens Doors to The Groomery
See how LPK helped PetSmart’s brand extension into a fast-growing category segment, developing a new identity design for The Groomery.
POV
Mixed Emotions:
The Future of Retail
If e-commerce is instant and easy, brick-and-mortar stores should offer tactile, emotional experiences to stay competitive in retail.
POV
Desires: On Social Contact, Acceptance, Romance & Family
Using human truth to improve brand relevance, LPK’s Nathan Hendricks explores four desires: social contact, acceptance, romance and family.
