POV
A Strategy Named Desire
In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.
Perspectives
Fresh thinking and breaking headlines from our people.
News
LPK’s Fourth-Annual Design Blitz: New Date, New Recipients
LPK’s fourth-annual Design Blitz announces its recipients for the August event: Women Helping Women and Over-the-Rhine Community Housing.
POV
6 Ways to Unleash Your Existing Assets
With a fresh eye on brand assets and capabilities, Nick Partridge explains that existing equities can make innovation cheaper, faster and more effective.
Press
Cincinnati Ballet Takes the Stage with a New Look
Cincinnati Ballet opens the season with a new identity by LPK—its most dramatic refresh in over 15 years.
POV
How to Prioritize and Accelerate Winning Ideas
A new Prioritization Scorecard and Matrix from Nick Partridge, senior innovation director at LPK, helps brands rank and prioritize ideas for execution.
Press
VP of Strategy on IKEA: Why Millennials Love It
IKEA shoppers are ardent devotees, sometimes traveling hours to stock up at a store. Michael Wintrob, VP of Strategy at LPK, weighs in on the Scandinavian furniture outlet’s strategy.
News
With Beautyrest Sleeptracker, Sleep Gets Smarter
Beautyrest partners with LPK on the brand positioning for Beautyrest Sleeptracker monitor, a smart sleep-tracking technology that tracks and improves sleep.
POV
Reflections on Our Founder Mort Libby
It is with great sadness that we remember the passing of LPK founder and dear friend Mort Libby.
Press
A Swiss Brand Taps New Trends in Cheese
Seeing a growing preference for meat-free meals, Swiss brand Gerber teamed with LPK to extend its portfolio to the patio, evolving packaging with new, summer-ready cues.
POV
A Guide to Graceful Brand Stretch
To innovate on shorter timelines and smaller budgets, try brand stretch—LPK’s strategy to extend into adjacencies.
Podcast
On the Airwaves: Jerry Kathman Talks Work & Play
Jerry sits down with Cincinnati Councilman PG Sittenfeld to cover global brands, the importance of failure and his go-to retirement uniform (AKA, black jeans).
News
Do One for the Greener Good
Working sustainably doesn’t need to be difficult. Check out our 2016 sustainability report and find new—and easy—ways to go green.
POV
In DMI: Consumer Climate Change
Examining how desires can affect product design, Chief Creative Officer Nathan Hendricks offers a brief history of the thermostat in dmi: Review.
News
BXP Pivots into the Experience Age
For BXP, staying relevant in a changing landscape meant evolving from publication to omnichannel platform.
POV
How Courageous Brands Act in the Face of Uncertainty
When the future is hazy, there’s one thing brands can always do: stay true to their brand promise and values.
POV
All Loved Up
Cupid’s on the hunt this month, so we’ve created a new line of designer valentines for you to download, print and give—for free.
