Perspectives

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.

Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.

With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.

Innovation's failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.

Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.

There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned  that are still as relevant as ever.

See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.

Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.

Chuck Kent, Chief Conversation Officer at Lead the Conversation, talks with Nick Partridge about brand innovation and LPK’s new supper club for ideation.

With ambitious plans for regional growth, Source Cincinnati teams with LPK to tell a compelling new story about the Cincinnati region.

In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.

Sharing a story about wolves in Yellowstone Park offers a strategy for sparking disruptive brand innovation.

See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.

As a global traveler and brand storytelling expert, LPK’s Kristi Murnahan explores the world of boutique hotels like Monteverdi Tuscany, a hotbed for successful experience branding.

The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.