Perspectives

Winning awards and earning press buzz, our branding for New Riff is setting the distillery apart in the crowded spirits category.

From naming and identity to digital design, LPK’s branding for POWER OF HER is uniting arts organizations for the year of the woman.

Nicholas Partridge explains Proto-Selling: our lean validation method that turns concepts into prototypes, tested in real environments with real consumers.

Hank McLendon dives into the world of emerging tech: why it’s so important to next-gen brands, and how to make it work hard for yours.

The year that was: see our take on 2019's biggest sociocultural trends.

LPK’s branding work for Lonkey brings a new laundry detergent brand to China—and wins bronze at the Transform Awards Asia-Pacific.

From a refined logo to a new crew of “stomojis,” check out our refresh with antacid brand Pept-Bismol.

See our rebrand work with Cincinnati Ballet: its first in over a decade, which took home gold at the North American Transform Awards.

Learn about our new digital advance directives campaign with Conversations of a Lifetime, putting a fresh spin on the hospice care experience.

Learn more about CoMADE, a new brand developed by LPK, introducing a fresh approach to manufacturing in the innovation economy.

Learn about LPK’s rebrand work with The Mad Optimist, an innovation-driven bodycare business that’s intent on doing things a better way.

LPK wraps its fifth-annual Design Blitz with a reveal of its rebrand efforts for two nonprofits: the North Fairmount Community Council and The Hearing Speech & Deaf Center of Greater Cincinnati.

Kentucky distillery New Riff debuts its brand refresh with the launch of a new bottled-in-bond bourbon.

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.

Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.

With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.