POV
Desires: On Sustenance, Tranquility, Physicality & Order
In an effort to align brands with commercial truth, LPK Chief Creative Officer Nathan Hendricks explains four desires: sustenance, tranquility, physicality and order.
Perspectives
Fresh thinking and breaking headlines from our people.
News
Brandemonium Sets In
Brandmeonium brings the world’s best thought leaders and innovators to Cincinnati for a global discussion of all things brand—including a roundtable on industry change with LPK’s Nathan Hendricks.
News
A Cityscape Transforms with BLINK
Transforming Cincinnati into a citywide art and light show, BLINK shows off exhibits block by block, including LPK’s The Seen & Unseen.
POV
Desires: On Curiosity, Independence, Honor & Idealism
In an effort to dial up brand meaning, LPK Chief Creative Officer Nathan Hendricks points to four desires: curiosity, independence, honor and idealism.
POV
Desires: On Power, Vengeance, Saving & Prestige
To builds brands with greater consumer relevance, LPK Chief Creative Officer Nathan Hendricks dissects four desires: power, vengeance, saving and prestige.
News
Design Blitz 2017:
Round-the-Clock Recap
LPK’s fourth-annual Design Blitz concludes with a reveal of the brand strategy and expression work for its nonprofit recipients: Women Helping Women and Over-the-Rhine Community Housing.
POV
A Strategy Named Desire
In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.
News
LPK’s Fourth-Annual Design Blitz: New Date, New Recipients
LPK’s fourth-annual Design Blitz announces its recipients for the August event: Women Helping Women and Over-the-Rhine Community Housing.
POV
6 Ways to Unleash Your Existing Assets
With a fresh eye on brand assets and capabilities, Nick Partridge explains that existing equities can make innovation cheaper, faster and more effective.
Press
Cincinnati Ballet Takes the Stage with a New Look
Cincinnati Ballet opens the season with a new identity by LPK—its most dramatic refresh in over 15 years.
POV
How to Prioritize and Accelerate Winning Ideas
A new Prioritization Scorecard and Matrix from Nick Partridge, senior innovation director at LPK, helps brands rank and prioritize ideas for execution.
Press
VP of Strategy on IKEA: Why Millennials Love It
IKEA shoppers are ardent devotees, sometimes traveling hours to stock up at a store. Michael Wintrob, VP of Strategy at LPK, weighs in on the Scandinavian furniture outlet’s strategy.
News
With Beautyrest Sleeptracker, Sleep Gets Smarter
Beautyrest partners with LPK on the brand positioning for Beautyrest Sleeptracker monitor, a smart sleep-tracking technology that tracks and improves sleep.
POV
Reflections on Our Founder Mort Libby
It is with great sadness that we remember the passing of LPK founder and dear friend Mort Libby.
Press
A Swiss Brand Taps New Trends in Cheese
Seeing a growing preference for meat-free meals, Swiss brand Gerber teamed with LPK to extend its portfolio to the patio, evolving packaging with new, summer-ready cues.
POV
A Guide to Graceful Brand Stretch
To innovate on shorter timelines and smaller budgets, try brand stretch—LPK’s strategy to extend into adjacencies.
