Perspectives

There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned  that are still as relevant as ever.

See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.

Innovation Director, Michael Roller, proves that comedians’ rapid-fire thinking can inspire a valuable new approach to insights mining.

With unprecedented demands and distinct, digitally driven values, Generation Z is shaking up education—and then some.

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.

Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.

Chuck Kent, Chief Conversation Officer at Lead the Conversation, talks with Nick Partridge about brand innovation and LPK’s new supper club for ideation.

With ambitious plans for regional growth, Source Cincinnati teams with LPK to tell a compelling new story about the Cincinnati region.

In a breakthrough thought piece on the health-care sector, Lauren Doerning and Jen Dusold encourage brands to use desires to create elevated, patient-first experiences.

In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.

When wolves reentered Yellowstone Park, they changed the landscape and the behaviors of others—a valuable lesson to inspire disruptive brand innovation strategy.

See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.

As a global traveler and brand storytelling expert, LPK’s Kristi Murnahan explores the world of boutique hotels like Monteverdi Tuscany, a hotbed for successful experience branding.

The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.

As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.

With an eye on the coming-of-age millennial, our Senior Creative Director, Trends, explains their impact on the future of the housing market.