Perspectives

Fresh thinking and breaking headlines from our people.

7 Hacks to Reign Amazon
POV

7 Hacks to Reign Amazon

There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned  that are still as relevant as ever.
Decision By Desire
Video

Decision By Desire

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.
bi3 Sparks New Health Innovation
News

bi3 Sparks New Health Innovation

See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.
Change of Address:<br>The Hybrid Workplace
POV

Change of Address:
The Hybrid Workplace

The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.
Let’s Get Physical
POV

Let’s Get Physical

As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.
There Goes the Neighborhood
POV

There Goes the Neighborhood

With an eye on the coming-of-age millennial, our Senior Creative Director, Trends, explains their impact on the future of the housing market.