POV
How Branding Became Key to the Modern B2B
Historically less focused on brand, B2B enterprises are adopting consumer-facing techniques to deepen connection and grow.
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Fresh thinking and breaking headlines from our people.
Webinar
Digital Roundtable: Brand Strategies for the Modern B2B
The B2B game has changed. Join our experts for a discussion on the new imperatives and opportunities as a modern B2B brand.
News
Ohio Justice & Policy Center Debuts Powerful New Brand Presence
To better serve their community, the law firm evolves its brand presence.
Podcast
Nathan Hendricks on Action & Ambition Podcast: How We Built a World-Class Creative Culture in a Smaller City
He reflects on the process of building a culture of creative excellence in a small Midwestern city.
POV
Establishing Your Innovation Group? Don't Skip This Often-Overlooked Step
Assessing 11 dimensions can improve your odds of success within an organization.
POV
The Rise of the Multiverse
Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.
News
Titleist Reveals Its New “Secret Weapon” for Golfers at the Virtual PGA Show
Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
POV
Why Has Beauty Gone Missing in Design?
Nathan Hendricks goes looking, explaining why beauty is critical to what we design for people.
POV
Was Covid a “Black Swan” Event? There’s a Better Question to Be Asking.
Longtime futurist Valerie Jacobs says we can better prepare for discontinuities like Covid-19 that naturally occur.
News
Vitamin Shoppe Joins the CBD Movement with New Private-Label Offerings
Two private-label brands for The Vitamin Shoppe, plnt and Vthrive, enter the CBD space.
POV
Want a Cult-Worthy Brand? Learn from the Spirits Category
Steal the creative secrets of a category known for its fanatical followings.
POV
Reality Check: Prove Real Demand Early & In the Wild
Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.
POV
What Matters Most Right Now? Radical Empathy.
As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.
POV
Pivot Quick: A Tool to Adapt & Advance Your Innovation Pipeline
To navigate the shifts of the pandemic, Nick Partridge offers a tool to help you quickly prioritize, adapt and advance the right projects for right now.
POV
It’s Time to Become Future Fluent
2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.
POV
Crisis Shopping: The New Retail Strategies for CPGs
Ecomm purchasing is up and consumer loyalty is way down, driving the need for new retail strategies in the face of Covid-19.
