Perspectives

Fresh thinking and breaking headlines from our people.

Brandemonium Sets In
News

Brandemonium Sets In

Brandmeonium brings the world’s best thought leaders and innovators to Cincinnati for a global discussion of all things brand—including a roundtable on industry change with LPK’s Nathan Hendricks.
Design Blitz 2017: <br>Round-the-Clock Recap
News

Design Blitz 2017:
Round-the-Clock Recap

LPK’s fourth-annual Design Blitz concludes with a reveal of the brand strategy and expression work for its nonprofit recipients: Women Helping Women and Over-the-Rhine Community Housing.
A Strategy Named Desire
POV

A Strategy Named Desire

In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.