Perspectives

LPK wraps its fifth-annual Design Blitz with a reveal of its rebrand efforts for two nonprofits: the North Fairmount Community Council and The Hearing Speech & Deaf Center of Greater Cincinnati.

Emily St Clair-Johnson, Head of Strategy for LPK Europe, explains how our 16 hardwired desires give way to a brand strategy for future growth.

Kentucky distillery New Riff debuts its brand refresh with the launch of a new bottled-in-bond bourbon.

Ed Adamson, Head of Innovation for LPK Europe, unpacks the 5 action gaps that hold brands back from reaching their sustainability goals.

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.

Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.

With new brand foundations and a compelling narrative, Mount St. Joseph University is prepared for a new era of growth.

Explore our annual sustainability report, Design for a Difference, and learn how we’re helping brands—ours included—go green with deeper meaning.

Innovation's failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.

Back from SXSW 2018, Strategy Director Tori Tasch recaps the emerging technologies that will affect the future of brands.

Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.

There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned  that are still as relevant as ever.

See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.

Innovation Director, Michael Roller, proves that comedians’ rapid-fire thinking can inspire a valuable new approach to insights mining.

With unprecedented demands and distinct, digitally driven values, Generation Z is shaking up education—and then some.

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.