POV
Top 6 Reasons Why Experience Maps Fail
Swapping overly complex diagrams for inspired consumer experience maps, Nick Partridge draws a path to more productive, profitable innovation.
Perspectives
Fresh thinking and breaking headlines from our people.
POV
7 Hacks to Reign Amazon
There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned that are still as relevant as ever.
News
Revamped Queen City Kitchen Nourishes the Community
See how we helped define and design a new brand presence for Queen City Kitchen, Cincinnati’s oldest food pantry—paving the way for future growth.
POV
The Power of Comedy:
4 Steps to Better Insights
Innovation Director, Michael Roller, proves that comedians’ rapid-fire thinking can inspire a valuable new approach to insights mining.
Video
Here Comes the Future Student
With unprecedented demands and distinct, digitally driven values, Generation Z is shaking up education—and then some.
Video
Decision By Desire
If branding is about developing better experiences for real people, how do we ensure we’re designing what they want?
LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.
POV
The New Moment of Truth: How Reviews Are Changing Behavior
Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.
News
In Convo: Nick Partridge & Chuck Kent on Innovation
Chuck Kent, Chief Conversation Officer at Lead the Conversation, talks with Nick Partridge about brand innovation and LPK’s new supper club for ideation.
News
Regional Positioning Strategy Puts Cincy on the Map
With ambitious plans for regional growth, Source Cincinnati teams with LPK to tell a compelling new story about the Cincinnati region.
POV
A Promising Diagnosis for the Patient Care Experience
In a breakthrough thought piece on the health-care sector, Lauren Doerning and Jen Dusold encourage brands to use desires to create elevated, patient-first experiences.
POV
The Charge of the Designer: Connecting with the True Desires of Consumers
In an era of consumer vengeance, Meredith Post, Design Director at LPK, examines the changing role of the brand designer—and how human desires can point us forward.
Video
As Wolves Move Rivers, Innovation Shifts Brands
When wolves reentered Yellowstone Park, they changed the landscape and the behaviors of others—a valuable lesson to inspire disruptive brand innovation strategy.
News
bi3 Sparks New Health Innovation
See how LPK helped a nonprofit develop and launch bi3, a grantmaker brand that’s transforming community health through disruptive innovation ideas.
POV
Bespoke & Bona Fide: Travel’s New Sensibility
As a global traveler and brand storytelling expert, LPK’s Kristi Murnahan explores the world of boutique hotels like Monteverdi Tuscany, a hotbed for successful experience branding.
POV
Change of Address:
The Hybrid Workplace
The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.
POV
Let’s Get Physical
As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.
