There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned that are still as relevant as ever.
If branding is about developing better experiences for real people, how do we ensure we’re designing what they want?
LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.