Views & News

Fresh thinking and breaking headlines from our people.

Let’s Get Physical
POV

Let’s Get Physical

As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.
There Goes the Neighborhood
POV

There Goes the Neighborhood

With an eye on the coming-of-age millennial, our Senior Creative Director, Trends, explains their impact on the future of the housing market.
Brandemonium Sets In
News

Brandemonium Sets In

Brandmeonium brings the world’s best thought leaders and innovators to Cincinnati for a global discussion of all things brand—including a roundtable on industry change with LPK’s Nathan Hendricks.
Design Blitz 2017: <br>Round-the-Clock Recap
News

Design Blitz 2017:
Round-the-Clock Recap

LPK’s fourth-annual Design Blitz concludes with a reveal of the brand strategy and expression work for its nonprofit recipients: Women Helping Women and Over-the-Rhine Community Housing.
A Strategy Named Desire
POV

A Strategy Named Desire

In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.