Perspectives

An integrated approach to brand development and CX drives far greater value.

The leader in food innovation makes the big pivot from B2B to B2C.

Steal the creative secrets of a category known for its fanatical followings.

LPK and New Riff team up to talk the craft of great distilling and great design.

What makes for a knockout challenger brand? An outsider POV, and the ability to express it powerfully. Join us for a deep-dive discussion on brand voice with the strategy and copywriting experts.

Hank Willis Thomas’ All Things Being Equal… explores the ongoing struggle for racial equality, asking each of us to see and challenge systems of injustice in America.

Join our experts to explore the “blanding” effect across the digital brandscape. Learn how to use creativity and foresight to push past it, delivering what your consumers are really craving.

Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.

As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.

Join Valerie Jacobs and Natalie Nixon, PhD, author of The Creativity Leap, to discuss the forces of transformation we’re experiencing and why creativity is a critical tool for reorienting your business to the new normal—and whatever unfolds next.

Leading with purpose, the B2B reimagines its corporate identity and communication strategy.

Vera Health is demystifying the insurance experience for digitally native consumers. Join us to learn how we built the breakthrough brand and CX in tandem.

To navigate the shifts of the pandemic, Nick Partridge and Jen Dusold offer a tool to help you quickly prioritize, adapt and advance the right projects for right now.

2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.

Ecomm purchasing is up and consumer loyalty is way down, driving the need for new retail strategies in the face of Covid-19.

On a mission to spread kindness and create change, bodycare brand The Mad Optimist pitches its brand to the investors on ABC’s Shark Tank.