Perspectives

We believe that every company has a duty to be kind to our planet and to one another. Our sustainability report shows how we helped the environment, our community and our people in 2018.

The year that was: see our take on 2019's biggest sociocultural trends.

LPK’s branding work for Lonkey brings a new laundry detergent brand to China—and wins bronze at the Transform Awards Asia-Pacific.

From a refined logo to a new crew of “stomojis,” check out our refresh with antacid brand Pept-Bismol.

See our rebrand work with Cincinnati Ballet: its first in over a decade, which took home gold at the North American Transform Awards.

Learn about our new digital advance directives campaign with Conversations of a Lifetime, putting a fresh spin on the hospice care experience.

Learn more about CoMADE, a new brand developed by LPK, introducing a fresh approach to manufacturing in the innovation economy.

Learn about LPK’s rebrand work with The Mad Optimist, an innovation-driven bodycare business that’s intent on doing things a better way.

The international brand conference returns, and experts from LPK will talk innovation obstacles and unconventional human insights.

In its latest collaboration with LPK, Mondelēz International’s chocolate brand reveals a redesign with a deeper, richer story.

LPK wraps its fifth-annual Design Blitz with a reveal of its rebrand efforts for two nonprofits: the North Fairmount Community Council and The Hearing Speech & Deaf Center of Greater Cincinnati.

Emily St Clair-Johnson, Head of Strategy for LPK Europe, explains how our 16 hardwired desires give way to a brand strategy for future growth.

Kentucky distillery New Riff debuts its brand refresh with the launch of a new bottled-in-bond bourbon.

Ed Adamson, Head of Innovation for LPK Europe, unpacks the 5 action gaps that hold brands back from reaching their sustainability goals.

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.

Making sense won’t cut it. The new power brands merge the enduring and emergent to evocative effect.