Perspectives

Fresh thinking and breaking headlines from our people.

The Rise of the Multiverse
POV

The Rise of the Multiverse

Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.

Overcome the
50 Roadblocks
to Innovation

LPK’s Roadblocks to Innovation Cards help teams anticipate universal project pitfalls and eliminate organizational barriers.

Digital Roundtable: Taking the Creativity Leap
Event

Digital Roundtable: Taking the Creativity Leap

Join Valerie Jacobs and Natalie Nixon, PhD, author of The Creativity Leap, to discuss the forces of transformation we’re experiencing and why creativity is a critical tool for reorienting your business to the new normal—and whatever unfolds next.
Stop Trusting What Consumers Say
POV

Stop Trusting What Consumers Say

Nicholas Partridge explains Proto-Selling: our lean validation method that turns concepts into prototypes, tested in real environments with real consumers.
Roadblocks to Innovation
Video

Roadblocks to Innovation

Innovation's failure rate in most industries has never been higher. Yet ideas and ambition alone aren’t why innovation succeeds or fails. LPK’s Roadblocks to Innovation Cards help innovators uncover organizational barriers, overcome project pitfalls and begin to eliminate their most pressing internal roadblocks.

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Digital Round Table: New Brands for Emerging Categories

 

Digital Insights

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Innovation Platforms

 

Zero-to-Revenue Incubator

 

Desires Canvas

 

Desires Workshop

 

Foresight

 

Adjacent Spaces Innovation

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Downloading The Beauty of New Brand Creation

 

CPG Brand Workshops

 

Roadblocks to Innovation

 

Trends with Benefits: 2021

 

Experiment Canvas

 

Online & In-Store Proto-Selling

 

360˚ Innovation Assessment

 

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