Perspectives

Fresh thinking and breaking headlines from our people.

Aesthetics 2020
Video

Aesthetics 2020

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.
7 Hacks to Reign Amazon
POV

7 Hacks to Reign Amazon

There’s no question Amazon’s disruption has irreversibly changed shopper behavior. In our e-commerce studio at LPK, we’ve been hard at work helping brands, big and small, crack the code on Amazon. Here’s seven lessons we’ve learned  that are still as relevant as ever.
Change of Address:<br>The Hybrid Workplace
POV

Change of Address:
The Hybrid Workplace

The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.
Let’s Get Physical
POV

Let’s Get Physical

As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.
There Goes the Neighborhood
POV

There Goes the Neighborhood

With an eye on the coming-of-age millennial, our Senior Creative Director, Trends, explains their impact on the future of the housing market.