Perspectives

Fresh thinking and breaking headlines from our people.

Digital Roundtable: Post-Blanding Branding
Webinar

Digital Roundtable: Post-Blanding Branding

Join our experts to explore the “blanding” effect across the digital brandscape. Learn how to use creativity and foresight to push past it, delivering what your consumers are really craving.
Digital Roundtable: Taking the Creativity Leap
Webinar

Digital Roundtable: Taking the Creativity Leap

Join Valerie Jacobs and Natalie Nixon, PhD, author of The Creativity Leap, to discuss the forces of transformation we’re experiencing and why creativity is a critical tool for reorienting your business to the new normal—and whatever unfolds next.
The Next-Gen CPG Playbook
POV

The Next-Gen CPG Playbook

Waters are choppy for many CPG brands. LPK’s playbook for next-gen CPG brands provides guidance and focus to navigate this new world.
Trends with Benefits: 2020
POV

Trends with Benefits: 2020

Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.
Aesthetics 2020
Video

Aesthetics 2020

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.
Decision By Desire
Video

Decision By Desire

If branding is about developing better experiences for real people, how do we ensure we’re designing what they want? LPK’s desires methodology acts as a compass for decision-making, pointing to what actually motivates people.

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Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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