Perspectives

Fresh thinking and breaking headlines from our people.

Digital Roundtable: Taking the Creativity Leap
Event

Digital Roundtable: Taking the Creativity Leap

Join Valerie Jacobs and Natalie Nixon, PhD, author of The Creativity Leap, to discuss the forces of transformation we’re experiencing and why creativity is a critical tool for reorienting your business to the new normal—and whatever unfolds next.

Trends with Benefits: 2020

Our ultimate edit of the emergent trends that will matter most in the year ahead.
Next-Gen CPG Playbook
POV

Next-Gen CPG Playbook

Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.
Trends with Benefits: 2020
POV

Trends with Benefits: 2020

Our 2020 trends report explores the emergent trends that pose big value to brand and innovation efforts in the year ahead.
Aesthetics 2020
Video

Aesthetics 2020

"Trends equips brands with the information and time to strategically surprise their consumers," says Jenny Sauer. In her webinar on aesthetic trends, the creative director unpacks the broad sociocultural shifts we see on the horizon—and how brands can lean into (or stray away from) their aesthetic codes to grow their business.