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POV

Why Timing Is Your Business’ Biggest Challenge

Today’s key business problem isn’t having ideas—it’s knowing when to launch them. Timing is particularly important in the beauty industry. According to Ashley Edwards, strategy…
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POV

How Dance Disrupts the Mascara Market

Business leaders unwind with reality TV, soda drinkers love to talk politics and there’s a strong link between eating breakfast and playing video games. When…
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POV

A New Tool for Future Forecasting

How do you prepare for a world that is increasingly unpredictable? This is a question that I get asked quite frequently. And over the past…
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POV

Insights Beauty Brands May Be Missing

When was the last time you stared through the one-way, focus-group mirror and heard a consumer say: “I’m basically blind in one eye and I…
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Podcast

Fostering Innovation and Inspiration

Imagine if you could unlock when, where and how to launch something years in advance. Chief Insight + Innovation Officer Valerie Jacobs shares her passion for trends intelligence and discusses how to cultivate a path of inspiration in the latest Focus 5 Design Podcast.

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POV

The Four Types of Brand Rebirth

At LPK, we believe every brand has the potential to be extraordinary. But rarely do we see organizations take the risk of a true “brand…
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POV

What To Do If You’re About To Be Disrupted

As conversation about “innovation” matures and becomes old news, business leaders have been seeking out its more provocative, cash-flashing cousin—disruption. More and more, businesses no…
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