Nathan Hendricks

Chief Creative Officer

Nathan Hendricks believes there is no excuse for a lousy brand. As chief creative officer at LPK, he challenges the organization’s creative teams to uphold the vision that every brand should make a powerful and positive difference for the people it serves. A candid cultural commentator, he’s never afraid to tell it like it is. Drop him a line on LinkedIn or invite him out for a round—beer, not golf.
A Strategy Named Desire
POV

A Strategy Named Desire

In an effort to help brands become more meaningful to consumers, LPK Chief Creative Officer Nathan Hendricks, makes the case for desires thinking.
In DMI: Consumer Climate Change
POV

In DMI: Consumer Climate Change

Examining how desires can affect product design, Chief Creative Officer Nathan Hendricks offers a brief history of the thermostat in dmi: Review.
Do You Deserve Your Consumer?
POV

Do You Deserve Your Consumer?

When you take the time and effort to develop true empathy for the consumer, you’re able to create a gift that will be acknowledged with loyalty, trust and increased market share.