POV
Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand
Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.
Senior Strategist
Eric Sillies is a design director at LPK, where he brings strategic and design horsepower to product experiences and innovation pipelines for brands of all kinds. He’s a serial side-hustler, spending his free time dreaming up new product and business concepts to pitch.
POV
The New Moment of Truth: How Reviews Are Changing Behavior
Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.