Eric Sillies

Innovation | Branding | Customer Experience

Senior Strategist

Eric Sillies is a design director at LPK, where he brings strategic and design horsepower to product experiences and innovation pipelines for brands of all kinds. He’s a serial side-hustler, spending his free time dreaming up new product and business concepts to pitch.

POV

Reality Check: Prove Real Demand Early & In the Wild

Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.

POV

Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand

Eric Sillies makes the case for “going live” over “launching” to adapt learnings and outfit your innovation venture for success.

POV

The New Moment of Truth: How Reviews Are Changing Behavior

Amazon is the new king of retail, and according to Design Director Eric Sillies, that means digital consumer reviews are forcing brands to act differently.

Innovation | Branding | Customer Experience

Reality Check: Prove Real Demand Early & In the Wild

Stop “Launching” New Innovations: Why “Going Live” is Better for Your Brand

The New Moment of Truth: How Reviews Are Changing Behavior

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