Bryan Goodpaster

Senior Creative Director, Trends

Bryan Goodpaster is Senior Creative Director of Trends & Foresight at LPK, where he is often called upon for his non-traditional approach and strategic consultancy—helping crack wicked brand problems and strategic conundrums for many category-leading brands. Unbound by methodologies and traditional design thinking, Bryan’s deep consumer empathy drives him to be as creative in his approach and process as in his outputs.
Change of Address:<br>The Hybrid Workplace
POV

Change of Address:
The Hybrid Workplace

The workplace is changing, which our Senior Creative Director, Trends, describes as a new convergence of home and office, challenging designers to think differently.
Let’s Get Physical
POV

Let’s Get Physical

As virtual reality makes its way into mainstream entertainment, our Senior Creative Director, Trends, explores its influence on future housing.
There Goes the Neighborhood
POV

There Goes the Neighborhood

With an eye on the coming-of-age millennial, our Senior Creative Director, Trends, explains their impact on the future of the housing market.