Ashley Edwards

Strategy Director, Trends

Ashley Edwards is a seasoned brand strategist and trend forecaster, connecting the dots from present day to near future for some of the world’s biggest consumer brands—many within fashion and beauty. After years translating a skill set in trends and foresight into consumer understanding at Procter & Gamble, she moved to LPK where she focuses on illuminating the future of consumers and categories, while also translating cultural insights into brand-right propositions. She’s a self-professed cat lady and loves trying interesting, under-the radar wines.