LPK, who led Cintrifuse’s recent rebrand, is participating in the event, overseen by Innovation Director Ryan Newman: “We’re excited to tackle these crucial issues in fresh, innovative ways,” he says. “By empathizing with consumers and understanding their needs, we can create solutions that really resonate and drive greater adoption. As with every challenge, we’re approaching this with a cross-functional team to build a compelling narrative that will win buy-in from city-dwellers and drive real change.”
The weeklong hack-a-thon concludes with a pitch day by participants on April 28, 2023.
To learn more about Rethink Recycling, head here. And to follow along with LPK’s progress, check out our Instagram.