“This is the iconic peanut butter you grew up on—the one in all your PB&Js,” says Meredith Post, Senior Creative Director at LPK, who led the redesign. “But Jif is also the brand that’s innovating to reimagine snack time and make it that much more enjoyable, memorable and stress-free. We were inspired by that spirit and translated it into the new design of Jif Squeeze.”
Jif Squeeze Peanut Butter is now available in retailers nationwide.
To see more of our work with Jif and The J.M. Smucker Co.’s portfolio of brands, head here.