Debuting its new name, Theatre SilCo, the brand refresh reflects the company’s vision for what local theatre can be, as well as its work to make Silverthorne a cultural destination. “There’s something especially powerful about taking in the dramatic, natural beauty of a place like Silverthorne,” says Chief Creative Officer, Nathan Hendricks, who led the work. “When combined with an intimate space and an impeccable theatrical production, the experience is transformative. It reframes the way you think about the human experience and the wider world. This is the idea that inspired the work and what the final design captures so beautifully.”
Developing strategy, design and launch strategy for the new brand, LPK’s work conveys the mission Theatre SilCo has for the future of small, local theatre. “This is a brand that stands for brave, bold, boundless expression,” says Hendricks. “The kind that connects us to ourselves and to each other.”
For more on Theatre SilCo, head here.