Innovation | Branding | Design

World-Class Mountain Theater Rebrands as ‘Theatre SilCo’

27 Jan 2023
World-Class Mountain Theater Rebrands as ‘Theatre SilCo’
More From

LPK

Formerly The Lake Dillon Theatre Co., the playhouse worked with LPK to rebrand as it celebrates its home in Silverthorne, Colorado.

For 20 years, The Lake Dillon Theatre Company has been home to world-class theatre performances, drawing tourists and locals alike to its small Colorado playhouse in the mountains of Summit County, Colorado. But as the institution moves into its third decade, big shifts are underway: an expanded repertoire and growing audience, a new home in nearby Silverthorne, and with it, a new name and brand developed by LPK.

SilCo Theatre New Identity on 4 color backgrounds

 

“This is a brand that stands for brave, bold, boundless expression.”

Showcasing SilCo Theatre's new logo on signs, shirts, Instagram, website
Showcasing SilCo Theatre's new logo on signs, shirts, Instagram, website

Debuting its new name, Theatre SilCo, the brand refresh reflects the company’s vision for what local theatre can be, as well as its work to make Silverthorne a cultural destination. “There’s something especially powerful about taking in the dramatic, natural beauty of a place like Silverthorne,” says Chief Creative Officer, Nathan Hendricks, who led the work. “When combined with an intimate space and an impeccable theatrical production, the experience is transformative. It reframes the way you think about the human experience and the wider world. This is the idea that inspired the work and what the final design captures so beautifully.”

Developing strategy, design and launch strategy for the new brand, LPK’s work conveys the mission Theatre SilCo has for the future of small, local theatre. “This is a brand that stands for brave, bold, boundless expression,” says Hendricks. “The kind that connects us to ourselves and to each other.”

For more on Theatre SilCo, head here.

Published On Jan 27, 2023
Arts & Entertainment
Brand Identity Design
Brand Strategy
Communication Strategy
Naming
Narrative

More of Our Thinking

Structured To Succeed
Webinar

Structured To Succeed

Despite ambition and focus, innovation’s failure rate is high. How do you structure your innovation group to succeed and become an engine for growth?
More
A brand & innovation consultancy
Work with us
Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
© 2023 LPK, Inc. Global Brand Design Agency
Linkedin Instagram Twitter Facebook-f

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page
Subscribe

    • CPG Brand Workshops

     

    Desires Workshop

     

    Desires Canvas

     

    Innovation Platforms

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.