Trend forecasting helps brands spot, make sense of and seize change to their advantage. But how does the work really get done? And what defines a trend versus a passing fad? Emily Flannery, our leading expert in Trends & Foresight, is breaking it all down: “We’re using lateral thinking to fuel if this, then that analysis,” she says. “We try to stitch together the relationship across diverse pieces of data, so we can get a better sense of patterns of change over time. Those patterns are, effectively, trends. That becomes a forecast we can use to drive a business forward.”
“We use the same resources you likely interact with every day. We’re just using them differently.”
In our new series, Think Like a Trend Forecaster, Flannery takes us inside the process at LPK. “We use the same resources you likely interact with every day in your business and your everyday life,” she explains. “We’re just using them differently.” Watch here:
Want to learn more about Trends & Foresight in branding and innovation? Drop us a note.
We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.
You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.
And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.
Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.
Return to Careers page
