Innovation | Branding | Design

Dunkin’ Delights with Winter Seasonal Flavors

14 Dec 2022
Dunkin’ Delights with Winter Seasonal Flavors
More From

LPK

The limited-edition flavors, like Polar Peppermint, capture the comfort and nostalgia of the season with a modern twist.

Dunkin’ is at it again. The heritage brand beloved for its limited-edition flavors and offerings is debuting its at-home seasonal line, brought to life by LPK. Featuring flavors like Polar Peppermint and Holiday Blend, the exclusive line is designed to capture the cozy, familiar spirit of the season, but with a fresh, unexpected take.

Dunkin' Winter Coffee design

Tapping into emergent holiday aesthetic trends, LPK designed the packaging to “really feel like a gift,” says LPK Creative Director Meredith Post, who led the work.

“It’s about meeting the moment and giving people something they just have to have.”

She goes on to explain that the limited-edition release speaks to Dunkin’s always-on connection to its consumers. “Dunkin’ is a brand that’s constantly thinking about the consumer and fresh ways to delight them,” says Post. “These limited-edition designs capture the comfort and nostalgia of the winter season, but with a modern twist. It’s about meeting the moment and giving people something they just have to have.”

Dunkin' Winter Coffee design

The latest release from Dunkin’ reinforces its brand character and focus on the fast-changing landscape. “It’s important for us to uncover what resonates each season with our consumers while also anticipating what they want next, so that we can best meet—as well as hopefully exceed—their expectations,” says Kassie Parsons, Director of Design & Production for Food & Beverage at The J.M. Smucker Co. “These seasonal products and packaging designs reflect that commitment—and we always have something new brewing behind the scenes.”

To see and shop the limited-edition line, head here.

Published On Dec 14, 2022
food and beverage
package design
trends

More of Our Thinking

The Rise of the Multiverse
POV

The Rise of the Multiverse

Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.
More
A brand & innovation consultancy
Work with us
Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
© 2023 LPK, Inc. Global Brand Design Agency
Linkedin Instagram Twitter Facebook-f

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page
Subscribe

    • CPG Brand Workshops

     

    Desires Workshop

     

    Desires Canvas

     

    Innovation Platforms

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.