Innovation | Branding | Design

The Vitamin Shoppe Unveils Iconic DC Partnership, Starting with This Fall’s BLACK ADAM™

19 Oct 2022
The Vitamin Shoppe Unveils Iconic DC Partnership, Starting with This Fall’s <i>BLACK ADAM™</i>
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Spotlighting beloved DC Super Heroes—and one Super Villain—in their BodyTech brand lineup, LPK helps The Vitamin Shoppe bring its first-time partnership with Warner Bros. to life.

BodyTech, a brand of premium supplements by The Vitamin Shoppe, is bringing its promise of otherworldly sports performance to life through a new partnership with Warner Bros. and its DC franchise. Matching iconic characters to BodyTech and BodyTech Elite products, the new lineup features offerings like endurance-building Nitrulline Powder in BLACK ADAM™ Black Cherry, celebrating the DC film BLACK ADAM™ hitting theaters this month.

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“These characters let us envision otherworldly versions of strength and agility.”

“DC is the pinnacle of performance,” says LPK Creative Director, Meredith Post, who led the creative strategy and design. “These characters let our imaginations run wild and envision otherworldly versions of strength and agility. Bringing them to BodyTech takes the brand to new heights. Now everyone can level up their workout and tap their greatest potential, DC style.”

The new BodyTech and BodyTech Elite range includes SUPERMAN™, BATMAN™, WONDER WOMAN™, THE FLASH™ and THE JOKER™.

To learn more and shop the limited-time DC x BodyTech collection, head here.

All DC characters and elements © & ™ DC. WB SHIELD: © & ™ WBEI. (s22)

Published On Oct 19, 2022
Health & Wellness
Packaging Design
Personal Care

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