Innovation | Branding | Customer Experience

Out to Unlock Nature’s Power, ADM Wins International Award for Audio Branding

12 Jul 2022
Out to Unlock Nature’s Power, ADM Wins International Award for Audio Branding
More From

LPK

ADM and its branding partners LPK and Gwynne Sound received their first award for excellence in audio branding at the International Sound Awards.

Following the 2020 launch of a refreshed global brand, ADM—a world leader in human and animal nutrition—continues to partner with LPK to bring their brand identity to life in compelling, creative ways.

One of those brand expressions, ADM’s sonic branding catalog, developed with LPK and sonic strategy agency Gwynne Sound, won a Better Sound Award from the Audio Branding Society at the 2022 International Sound Awards.

 

“This is an ownable, flexible, fun and modern tool that multiplies the messaging value of every video.”

“While industry recognition is great, recognition among our audience is the goal here: we want them to recognize ADM and our value to them,” says David Weintraub, Director of Brand & Marketing Communications for ADM. “Our sonic identity is helping us create a deeper connection with audiences, with an ownable, flexible, modern and fun tool that multiplies the messaging value of every video.”

ADM’s sonic branding catalog is now in the running for additional honors at the Audio Branding Society’s live awards ceremony on September 21, 2022.

For more details on the International Sound Awards, head here.

Published On Jul 12, 2022
Agriculture
Awards
Brand Equity
Brand Identity Design
Brand Positioning
Brand Strategy
Communication Strategy
Corporate Identity Design
food and beverage
Marketing Strategy

More of Our Thinking

A brand & innovation consultancy
Work with us
Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
© 2023 LPK, Inc. Global Brand Design Agency
Linkedin Instagram Twitter Facebook-f

Get LPK in Your Inbox

 

FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

Return to Careers page
Subscribe

    • CPG Brand Workshops

     

    Desires Workshop

     

    Desires Canvas

     

    Innovation Platforms

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.