Watch: How to Be A Brand People Can’t Live Without

27 Oct 2021
More From

LPK

Nathan Hendricks, Chief Creative Officer at LPK, discusses the power of a bullshit-free brand purpose at Cintrifuse’s StartupCincy Week.

There’s a lot of power in brand purpose, so long as you define it well and know what to do with it.

“I’ve always been astounded and really interested in how compelling a brand’s founder is to consumers,” says Nathan Hendricks, Chief Creative Officer at LPK. “Founder brands are often the brands we care the most about… that we can’t live without. We attach our identity to them, and we find a lot of resonance in them—as opposed to just reason.”

So, how do you create this kind of brand resonance—even if you’re not technically a founder? Hendricks explains at Cintrifuse’s StartupCincy Week.

Note: feel free to rewind or fast-forward to explore more talks from StartupCincy Week.

More of Our Thinking

Get LPK in Your Inbox

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

We use cookies. By continuing we’ll assume you accept the terms of our privacy policy.